A neurobiological perspective on social influence: Serotonin and social adaptation

Duerler, Patricia; Vollenweider, Franz X.; Preller, Katrin H.

doi:10.1111/jnc.15607

Cited by 21 publications

(17 citation statements)

References 273 publications

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“…Interestingly, we also suggest that dopamine and serotonin pathways may be associated with social cognition deficits and loss of empathy, which represents an early clinical feature in FTD (Toller et al, 2023). Dopamine, in addition to be linked to movement disorders, has long been known for its role in reward processing and emotional recognition (Fernandez et al, 2017;Schuster et al, 2022), and most recently a central role of serotonin circuits has been recognized in emotion regulation and social behaviour (Canli and Lesch, 2007;Kanen et al, 2021;Duerler et al, 2022).…”

Section: Discussionmentioning

confidence: 71%

Early neurotransmitters changes in prodromal frontotemporal dementia: A GENFI study

Premi¹,

Pengo²,

Mattioli³

et al. 2023

Neurobiology of Disease

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Section: Discussionmentioning

confidence: 71%

Early neurotransmitters changes in prodromal frontotemporal dementia: A GENFI study

Premi¹,

Pengo²,

Mattioli³

et al. 2023

Neurobiology of Disease

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“…Serotonin (5-HT) plays a broad role in cognition, affect regulation, and social influence (Duerler et al, 2022;Štrac et al, 2016). Additionally, serotonin has a role in the formation of social hierarchy with dominance in primates being associated with higher serotonin levels (Moskowitz et al, 2001;Raleigh et al, 1991;Raleigh et al, 1984).…”

Section: Serotoninmentioning

confidence: 99%

The neurochemical bases of verbal suggestion and hypnosis

Smith¹,

Acunzo²,

Deeley³

et al. 2023

Preprint

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Characterizing the neurochemical systems involved in responsiveness to hypnotic suggestions has the potential to advance our understanding of the neurocognitive bases of verbal suggestion but also to develop novel interventions for enhancing responsiveness to suggestions in clinical and experimental contexts. In this chapter, we draw on pharmacological, genotyping, neuroimaging, and electrophysiological research to synthesize the available evidence regarding the involvement of different neurochemicals in response to suggestion. We highlight multiple converging lines of evidence that point to potential fruitful targets for future research but we also draw attention to multiple limitations in this body of evidence. We consider the extent to which these results are consistent with different theories of verbal suggestion and hypnosis and outline multiple avenues by which these theories could be discriminated using pharmacological methods. Finally, we conclude by highlighting the clinical implications of this research and how it may help to advance our understanding of the neurocognitive basis of verbal suggestion.

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“…Research on persuasion has revealed that people’s susceptibility to persuasive messages is related to activation in a nearby but more anterior part of the medial frontal cortex” (Izuma, 2013, p. 456). The neurobiological and neuropharmacological underpinnings of social adaptation are heavily influenced by serotonin levels effecting these regions of the brain (Duerler et al , 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Services as emulation marketing: conceptualization and concerns

Lee,

Kahle

2023

JSM

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Purpose The purpose of this paper is to introduce emulation marketing as an important strategy to consider for services marketing researchers and practitioners, given the ability to plant an aspirational goal in consumers' minds. Building on theories of lifestyle, values, self-concept and others, this conceptual paper presents the case for emulation marketing as an important consideration within services marketing. Design/methodology/approach To explore mechanisms that will define service research in the future, this conceptual paper reviews the literature across the spectrum of social comparison and learning, social adaptation, conformity, values, persuasion and role modeling. The authors analyze existing theories while proposing a new mechanism, emulation, to advance research in service literature. Findings This paper suggests mechanisms to promote emulation in services marketing through the consumer decision process. A research agenda for future work is provided with emphasis on lack of emulation, emulation and status, emulation and aging, emulation and technology, emulation and linguistics and the dark side of emulation. Within each area, a series of considerations are discussed. Originality/value This paper introduces emulation as an important mechanism within services marketing. It offers a research agenda focused on a variety of emerging areas in the field. The paper contributes to services marketing and future research by proposing a novel approach, via emulation, to services marketing.

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A neurobiological perspective on social influence: Serotonin and social adaptation

Cited by 21 publications

References 273 publications

Early neurotransmitters changes in prodromal frontotemporal dementia: A GENFI study

Early neurotransmitters changes in prodromal frontotemporal dementia: A GENFI study

The neurochemical bases of verbal suggestion and hypnosis

Services as emulation marketing: conceptualization and concerns

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