A Multi-Year Profile of Public Beliefs and Attitudes regarding Breastfeeding Practices

Fridinger, Fred; Alfonso, Moya L.; Hussain, Abeda; Bryant, Carol A.; Li, Ruowei; Benton-Davis, Sandra; Grummer‐Strawn, Laurence M.

doi:10.1080/716100609

Cited by 6 publications

(4 citation statements)

References 37 publications

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“…Articles reviewed within the field of public health are generally based on the idea that SM is viewed as a reinforcement of women’s perception and practices of BF streaming from their social, cultural, socio-economic and psychological characteristics ( Fridinger et al, 2003 ; Labbok, Wardlaw, Blanc, Clark, & Terreri, 2006 ; Lindenberger & Bryant, 2000 ; R. J. Lowry, Billett, Buchanan, & Whiston, 2009 ; Mitra, Khoury, Hinton, & Carothers, 2004 ; Sherriff & Hall, 2011 ).…”

Section: Resultsmentioning

confidence: 99%

“… Fridinger et al (2003) have addressed the racial and ethnic group perceptions of BF and SM influences. As in the paper by Lindenberger and Bryant (2000) and Mitra et al (2004) , Fridinger et al (2003) address the issue of social support as well, not only from the public health care professionals’ view but also from the immediate social network view (e.g. family).…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

Social Marketing and Breastfeeding: A Literature Review

Schmidt¹

2013

GJHS

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Aims:Through the review of relevant literature this study illuminates the concepts of social marketing and breastfeeding. It specifically discusses the positioning of the link between social marketing and breastfeeding within different fields of study and develops a theoretical framework that tries to bridge the gap between those disciplines.Method:Various electronic databases were used and through systematic selection 11 scientific articles were identified that this literature review is based on.Results:The review indicates that the relationship between social marketing and breastfeeding is complex. There are indications that this relationship is being investigated within three distinct fields of research: psychology/education, public health and marketing. Depending on the research field the emphasis is put on either breastfeeding or social marketing as well as on the other concepts that were discovered to be of importance within this relationship. Namely, group and individual demography as well as behaviour were revealed to be important elements of the link between social marketing and breastfeeding.Conclusions:Based on the results this study concludes that a more multidimensional view on the relationship between the concepts under study is needed since the focus of previous studies is very one-sided and limited to just one element when all elements should be integrated equally.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Social Marketing and Breastfeeding: A Literature Review

Schmidt¹

2013

GJHS

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“…• Involvement with breastfeeding: A four-item, five-point semantic differential question based on Zaichkowsky (1985) and defined as involvement, commitment and responsibility with respect to breastfeeding. • Attitude toward breastfeeding: A four-item, five-point Likert-type scale based on Fridinger et al (2003) to measure the positive or negative evaluations of breastfeeding. • Breastfeeding behaviour: Four single-item, five-point Likert-type scales referring to the respondent's level of breastfeeding from a tangible and intangible approach (Callen and Pinelli, 2004;Cattaneo et al, 2005;CDCP, 2004).…”

Section: Methodological Aspectsmentioning

confidence: 99%

Comparing short- and long-term breastfeeding models

Meneses

Rodríguez

2015

Journal of Social Marketing

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Purpose – The purpose of this paper is, as the health benefits of breastfeeding for mother and child have already been fully ascertained, to highlight the differences on why short- and long-term breastfeeding mothers adopt their respective behaviours. Based on these findings, a model for long-term breastfeeding is put forward here. The aim is to identify the specific variables and processes that create confidence during the early days in breastfeeding mothers so that social marketing campaigns can be deployed more effectively to sustain this behaviour over time. Design/methodology/approach – The validity and reliability of the scales used were tested using Cronbach’s alpha and exploratory and confirmatory factor analyses. Differences in cognition, attitudes and behaviour with respect to breastfeeding between the short- and long-term breastfeeding mothers were analysed with ANOVA and multi-group structural equation modelling. An independent self-administered questionnaire was given to 311 breastfeeding mothers in 2008. The surveys were carried out at the Maternity Hospital together with five other medical centres on the island of Gran Canaria (5 per cent error and 95 per cent reliability). This can be considered to be a fair representation of trends in breastfeeding in Spain, as most births take place in similar state hospitals. Findings – As expected, short- and long-term breastfeeding mothers differed over the key variables. While attitudes toward, and knowledge of, breastfeeding produce the adoption of breastfeeding, long-term commitment seems to relate more to general knowledge on health and other intangibles. Practical implications – In light of these results, specific marketing efforts should be designed to achieve the continuation of breastfeeding. Interventions that focus on attitudes toward, and knowledge of, breastfeeding may prove ineffective. Originality/value – As many worldwide research projects suggest, the extremely large percentage of mothers who discontinue breastfeeding before the infant reaches six months of age represent a greater challenge than the relatively low percentage of mothers who choose not to breastfeed from the beginning. This paper focuses on long-term commitment and outlines a possible model to promote the same.

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“…13 Medical research has proven that breastfeeding is unparalleled in providing the ideal nutrition for infants and that it also provides safe, clean, and immunized nutrition for babies. [14][15][16][17][18][19][20][21] Food manufacturers have created a wariness in the minds of mothers about whether breastmilk is the best nutrition for the babies (particularly if the infants have been ill or the parents are working mothers). The promotional activities-created by these companies-have been so influential that most people have begun to believe that breastmilk substitutes are better than mother's milk itself.…”

Section: Introductionmentioning

confidence: 99%