A multi-level contrastive analysis of promotional strategies in specialised discourse

Izquierdo, Marlén; Blanco, María Pérez

doi:10.1016/j.esp.2019.12.002

Cited by 22 publications

(22 citation statements)

References 16 publications

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“…Pragmatics and pragmalinguistics (H. P. Grice, G. Leach) introduced such concepts as the pragmatic level of language, pragmema, communicative intentions, illocution and perlocution. The social aspects of discourse are thoroughly studied in the works on discourse analysis (Colombo et al, 2020;Cotton et al, 2019;Johnson & McLean, 2020), on institutional and professional discourse (Izquierdo & Blanco, 2020;Ledeneva, 2017;Malyuga et al, 2019).…”

Section: Methodsmentioning

confidence: 99%

The Role Of Functional Analysis In Teaching English To Students Majoring In Economics

Radyuk¹

2020

European Proceedings of Social and Behavioural Sciences

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Section: Methodsmentioning

confidence: 99%

The Role Of Functional Analysis In Teaching English To Students Majoring In Economics

Radyuk¹

2020

European Proceedings of Social and Behavioural Sciences

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“…Dengan kata lain, promosi dikaitkan dengan teks deskriptif yang tujuannya untuk membujuk konsumen, dengan demikian, promosi dapat diklasifikasikan sebagai persuasif informasi [9]. Promosi berbasis web, yang telah mengalami eksplorasi begitu cepat seiring dengan perkembangan teknologi informasi saat ini [10]. Pemasar harus memikili strategi untuk menjangkau wilayah dengan memanfaatkan aplikasi berbasis web melalui e-marketing, dengan menerapkan berbagai alat pemasaran yang berkembang pesat dalam beberapa tahun terakhir karena kemajuan teknologi berbasis web yang nyaman dan hemat biaya sebagai media promosi [11].…”

Section: Pendahuluanunclassified

Developing Web-Based Media to Promote Students 'Initial Crafts

Amalia¹,

Hanavi²,

Sastrawijaya³

et al. 2021

JSG

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Training entrepreneurs is very important to equip students' skills in community life. The students' products in this aspect of handicrafts have been promoted by displaying them in glass cabinets.. Some works are sold directly by students to friends who are interested in buying handicraft products produced. Works that have long been displayed in glass cabinets are usually discarded and replaced by students' work the following year. This is unfortunate because there is no media promotion of students' handicrafts, the purpose of this research is to develop web-based promotional media to promote students' pre-work handicrafts. The method used in this research is by kuantitativ research and development approach. The instrument used kuesioane with a scale of five options liker. Involving 60 participants in product trials divided into two groups, three expert teams for product validation and 57 participants for product trials. The results of the study based on the validation team that the media is feasible to be used as a means of promotion of student handicraft products, while the results of the trial that web-based media is effective to promote the results of student pre-work handicrafts. Kesimpulnya that the products produced can be used as a means of conveying information to the wider community both nationally and globally indefinitely. The implication of this study is to facilitate marketing regardless of the level of the economy in all directions.

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“…It comprises informationalpromotional texts of gourmet foods and drinks and instructive texts in the same domain. The informational-promotional subcorpora include texts on wine (López Arroyo and Roberts, 2016), cheese (Labrador and Ramón, 2020), biscuits, herbal teas (Izquierdo and Pérez-Blanco, 2020) and dried meats (Ortego Antón, 2020). The instructive subcorpus is made up of culinary recipes (Rabadán et al, 2016).…”

Section: Corpus Descriptionmentioning

confidence: 99%

Pragmatic annotation of a domain-restricted English-Spanish comparable corpus

Rabadán¹,

García²,

Sanjurjo-González³

2021

BeLLS

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This paper explores the multi-layer annotation of a written domain-restricted English-Spanish comparable corpus (CLANES – Controlled LANguage English Spanish), focusing on pragmatic annotation. The annotation scheme draws on part of speech tagging and a semantic annotation scheme, i.e. the UCREL Semantic Analysis System, with some added categories to fit the food-and-drink domain represented in CLANES. These are used to build significant (pragmatic) metapatterns. Seven different pragmatic functions have been identified in our corpus, namely <STATE>, <DIRECT>, <SUGGEST>, <RECOMMEND>, <PRAISE>, <EVIDENCE> and <RELATE TO READER>. Computer scripts translate this linguistic information into regular expressions to be used in unsupervised annotation. Partial results indicate that applying lexical restrictors boosts the success rate considerably. However, metadata is preferred because of increased replicability and generality. Replicability issues and limitations encountered during testing are also addressed.

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A multi-level contrastive analysis of promotional strategies in specialised discourse

Cited by 22 publications

References 16 publications

The Role Of Functional Analysis In Teaching English To Students Majoring In Economics

The Role Of Functional Analysis In Teaching English To Students Majoring In Economics

Developing Web-Based Media to Promote Students 'Initial Crafts

Pragmatic annotation of a domain-restricted English-Spanish comparable corpus

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