A Multi-Dimensional Method for Evaluating a Product’s Conceptual Schemes

Abstract

The use of conceptual scheme evaluation is a key step in the development of new products. In this paper, a multi-dimensional evaluation method that involves subjective evaluation, eye-tracking, and product image evaluation is established. In this study, subjective evaluation is used to test customers' initial reactions to conceptual schemes, and eyetracking is used to highlight the features of conceptual schemes that are most attractive to customers. With the help of Kansei engineering, the most attractive features of a particular product are described and clarified from the product image evaluation. This multidimensional method can be applied not only in screening conceptual schemes, but also in exploring the reasons and suggestions for product improvement. The method was assessed in this study through a case study evaluation of conceptual design schemes for a mobile phone. OPSOMMINGDie gebruik van konseptuele skema beoordeling is 'n sleutel stap in die ontwikkel van nuwe produkte. 'n Multidimensionele beoordelingsmetode, wat subjektiewe beoordeling, die volg van oog beweging en produk beeld beoordeling behels, is ontwikkel. Subjektiewe beoordeling word gebruik om kliënte se aanvanklike reaksies op konseptuele skemas te toets. Die volg van oog beweging word gebruik om die mees aantreklike eienskappe van konseptuele skemas uit te lig. Met die hulp van Kansei ingenieurswese word die mees aantreklike eienskappe van 'n spesifieke produk beskryf en duidelik gemaak vanuit die produk beeld beoordeling. Hierdie multidimensionele metode kan ook toegepas word in die motiverings en aanbevelings vir produk verbetering. Dié metode is beoordeel deur 'n gevallestudie van konseptuele ontwerpskemas van 'n selfoon.1 A post-doctoral scholar in the

A Study on the Correlations among Product Design, Statistics Education, and Purchase Intention – A Case of Toy Industry

“…To understand market structure, market survey and the analysis were necessary that statistics education was required for definitely interpreting the market survey results and realizing consumers' purchase intention, preference and needs. Zhou et al (2014) indicated that reducing R&D costs for products, promoting products easily accepted and favored by consumers, and extending the life cycle of products became the major considerations of an enterprise surviving among various competitors. To understand the products easily accepted and favored by consumers, statistics education was required for definitely analyzing consumers' purchase intention (Kuo & Li, 2017).…”

“…In the fast-paced market, the advantages of price and technology were inadequate, while design was the key factor in the competitive advantage of a company. Zhou et al (2014) indicated that perfect evaluation and clarification could shorten the difference between product image design and consumer cognition and result in win-win for enterprises and consumers. For instance, Target regarded product design as a key competition strategy of an enterprise that the success of product design and business strategy had Target receive the support and identification of Wall Street, designers, and consultants.…”