“…The literature is a rich with models and theories that explain the acceptance of technological innovations in different contexts (Byomire & Maiga, 2015;Davis, 1989; Prieto, Miguelá ñez, & Garcí a-Peñalvo, 2015; Venkatesh, Morris, Davis, & Davis, 2003). Some of them are more specific in terms of technology (like.eLearning, mobile phones, cloud computing and desktop computing) and others are in terms of operational contexts (like in the hotels, healthcare environment and primary schools).…”