The Moderating Effect of Mandatoriness on the Acceptance of Mobile Phone Technology: SMEs Perspective

Abstract

The mobility and pervasiveness have created many opportunities of using mobile phones in performing activities of SMEs. This is due to the low ICT readiness especially in SMEs operating in less developed countries compared to large firms. Some of the challenges facing Tanzanian SMEs include but are not limited to poor ICT infrastructures, lack of ICT skills, lack of management support, poor financial capabilities and lack of reliable electrical power supply. While there is a number of studies which explains the factors influencing adoption and usage of mobile phones in SMEs, it is still unclear whether the mandatoriness has an impact on such acceptance. Understanding the voluntary aspects provides informed decision-making for SME managers and potential stakeholders on identifying the issues which needs their attention. This study involved a survey of 459 respondents from Tanzanian SMEs using SEM and AMOS. The results show that the mandated use of mobile phones in the SMEs has a moderating effect on the overall acceptance of mobile phones in performing daily activities. Recommendations and suggestions for future works are also highlighted in this article.