“…Some have considered various combinations of these two types of measures (see Zhuang & Lederer, 2006), (Salwani et al, 2009). Nonfinancial measures of e-commerce value include the efficiency of operations, improvements in business relationships, market growth (Pflughoeft et al, 2003), (Zhu and Kraemer, 2005), (Zhu et al, 2006), (Fuchs et al, 2010), contributions of e-commerce to the achievement of organizational goals, the number of visitors to a particular site, the amount of time visitors spend on a particular site (Quaddus & Achjari, 2005), strategic benefits (Pflughoeft, 2003), the number of applications used (Yuan et al, 2003), and competitive advantage (Elly & Boter, 2011).…”