A Mixed-Methods Evaluation of the Choose Less, Weigh Less Portion Size Health Marketing Campaign in Los Angeles County

Gase, Lauren N.; Barragan, Noel; Robles, Brenda; Leighs, Michael; Kuo, Tony

doi:10.4278/ajhp.131210-quan-623

Cited by 16 publications

(15 citation statements)

References 20 publications

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“…Results from this study are similar to 19,27 or slightly lower than 6 results from prior studies of reach for similar campaigns implemented in various jurisdictions. The difficulty in achieving widescale uptake of public health messages may be due in part to the dense messaging environment around food and beverages.…”

Section: • Discussionsupporting

confidence: 84%

“…The survey was the second administration of a survey with similar content conducted in April and May 2013 (developed to assess a previous portion-size-focused media campaign conducted by the DPH, Choose Less Weigh Less); thus, many questions related to portion size and calorie-reduction behaviors were taken from the previous survey. 19 To the extent feasible, measures from prior DPH data collection efforts (shown to be valid and reliable) were used (Office of Health Assessment and Epidemiology, LAC DPH, unpublished raw data, 2011). 26 Questions focusing on awareness and perceptions of the Choose Health LA Restaurants program (added in this round) were developed by the DPH.…”

Section: Methodsmentioning

confidence: 99%

“…As environmental and educational strategies are combined, people may change behaviors, namely, by choosing different restaurants and changing ordering patterns at these retail establishments, based on the assumption that people are interested in consuming healthy options at restaurants. 19,20 As consumers change behaviors, restaurants will then respond to these demand shifts, 18,21 leading additional restaurants to join the program and/or make further q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q q …”

Section: Program Logic Frameworkmentioning

confidence: 99%

See 2 more Smart Citations

Media Outlet and Consumer Reactions to Promotional Activities of the Choose Health LA Restaurants Program in Los Angeles County

Gase

Montes

Robles³

et al. 2016

Journal of Public Health Management and Practice

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Section: • Discussionsupporting

confidence: 84%

Section: Methodsmentioning

confidence: 99%

Section: Program Logic Frameworkmentioning

confidence: 99%

See 1 more Smart Citation

Media Outlet and Consumer Reactions to Promotional Activities of the Choose Health LA Restaurants Program in Los Angeles County

Gase

Montes

Robles³

et al. 2016

Journal of Public Health Management and Practice

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“…All survey protocols and materials were reviewed and approved by the DPH Institutional Review Board prior to field implementation. Administration of this survey has been described elsewhere (29). …”

Section: Methodsmentioning

confidence: 99%

Comparing Complementary and Alternative Medicine Use with or without Including Prayer as a Modality in a Local and Diverse United States Jurisdiction

Robles

Upchurch

Kuo

2017

Front. Public Health

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ObjectivesFew studies to date have examined the utilization of complementary and alternative medicine (CAM) in a local, ethnically diverse population in the United States (U.S.). Fewer have addressed the differences in their use based on inclusion or exclusion of prayer as a modality. Variable definitions of CAM are known to affect public health surveillance (i.e., continuous, systematic data collection, analysis, and interpretation) or benchmarking (i.e., identifying and comparing key indicators of health to inform community planning) related to this non-mainstream collection of health and wellness therapies. The present study sought to better understand how including or excluding prayer could affect reporting of CAM use among residents of a large, urban U.S. jurisdiction.DesignUsing population-weighted data from a cross-sectional Internet panel survey collected as part of a larger countywide population health survey, the study compared use of CAM based on whether prayer or no prayer was included in its definition. Patterns of CAM use by socio-demographic characteristics were described for the two operationalized definitions. Multivariable binomial regression analyses were performed to control for gender, age, race/ethnicity, education, employment, income, and health insurance status. One of the analyses explored the associations between CAM use and racial/ethnic characteristics in the study sample.SettingLos Angeles County, California.SubjectsA socio-demographically diverse sample of Los Angeles County residents.Outcome measuresCAM use (with prayer) and CAM use (excluding prayer).ResultsBlacks were among the highest users of CAM when compared to Whites, especially when prayer was included as a CAM modality. Regardless of prayer inclusion, being a woman predicted higher use of CAM.ConclusionsHow CAM is defined matters in gauging the utilization of this non-mainstream collection of therapies. Given that surveillance and/or benchmarking data are often used to inform resource allocation and planning decisions, results from the present study suggest that when prayer is included as part of the CAM definition, utilization/volume estimates of its use increased correspondingly, especially among non-White residents of the region.

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“…The use of mHealth solutions, through social media, Facebook, online communities, online programs games has been advanced as having the capacity to influence voluntary behaviours, such as those routinely targeted by health communication campaigns (Ryz et al, 2015), (Gase et al 2015).…”

Section: Are Disease Prevention Campaigns Using Mhealth Solutions Formentioning

confidence: 99%

Mobile Health, a Key Factor Enhancing Disease Prevention Campaigns: Looking for Evidences in Kidney Disease Prevention

Matias

Sousa

2017

Journal of Information Systems Engineering & Management

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A Mixed-Methods Evaluation of the Choose Less, Weigh Less Portion Size Health Marketing Campaign in Los Angeles County

Abstract: Health marketing efforts targeting portion size can have relatively broad reach and limited but positive impacts on consumer attitudes and intent to select smaller portions.

Cited by 16 publications

References 20 publications

Media Outlet and Consumer Reactions to Promotional Activities of the Choose Health LA Restaurants Program in Los Angeles County

Media Outlet and Consumer Reactions to Promotional Activities of the Choose Health LA Restaurants Program in Los Angeles County

Comparing Complementary and Alternative Medicine Use with or without Including Prayer as a Modality in a Local and Diverse United States Jurisdiction

Mobile Health, a Key Factor Enhancing Disease Prevention Campaigns: Looking for Evidences in Kidney Disease Prevention

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