A methodological evaluation of public relations research

Back to the Roots? The Applications of Communication Science Theories in Strategic Communication Research

“…Only 4.5 per cent of the theories used in public relations journals refer to communication theory (Jelen-Sanchez, 2018). Other studies of journal publishing in public relations focus on specialist areas for example the use of methods in public relations research (Pasadeosa, Lammeb, Gowerb, & Tianc, 2011), new media (Duhé, 2015), and evaluation and measurement research (Volk, 2016). Sallot et al (2003) studied theory building in public relations in the two most prominent journals of the field at that time Journal of Public Relations Research and Public Relations Review.…”

The constitution and effects of country images: Theory and measurement of a central target construct in international public relations and public diplomacy

“…On the other hand they are relating with a research domain where still further progress is needed both in terms of research methodologies, as well as in researcher's continuity and stringency in applying these approaches (Pasadeos et al 2011(Pasadeos et al , 2010. Accordingly, the application of available methods is a topic in high need of discussion both in public relations research in general and in international public relations and public diplomacy research in particular.…”

“…However, to further establish and consolidate the domain within communication research further progress is needed both in terms of theory and research methodologies, as well as in researcher's continuity and stringency in applying these approaches (Pasadeos et al 2011(Pasadeos et al , 2010. Accordingly, the application of available methods in public relations research is a topic in high need of discussion.…”

“…Accordingly, the application of available methods in public relations research is a topic in high need of discussion. Researchers have started to address this topic by reviewing and evaluating the application of widely used methods (Pasadeos et al 2011;Cutler 2004) and systematically introducing new methodological approaches to the field (Everett, Johnston 2012). …”

Advancing PR measurement and evaluation: Demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation

“…After more than three decades of research, public relations scholarship has come a long way in developing an academic identity and becoming an independent field (Sisco, Collins, & Zoch, 2011;Smith, 2012). However, to further establish and consolidate the field within the wider domain of communication, research progress is needed both in terms of theory and research methodologies, as well as in researcher's continuity and stringency in applying these approaches (Pasadeos, Berger, & Renfro, 2010;Pasadeos, Lamme, Gower & Tian, 2011). Accordingly, the properties and application of available methods in public relations research is a topic in high need of discussion.…”