A meta-analysis of M-commerce continuance intention: moderating impact of culture and user types

Chauhan, Sumedha; Kumar, Poonam; Jaiswal, Mahadeo

doi:10.1080/0144929x.2021.1960607

Cited by 10 publications

(5 citation statements)

References 105 publications

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“…In line with prior studies, Ghazali et al (2019) and Suh et al (2018), this study proposes that enjoyment can be one of the critical factors to determine user engagement with gamified experiences. Similarly, users’ motivation to continue using an app is influenced by the attitude of other people in their immediate environment (Chauhan et al , 2022). If others whose opinions are important to us believe that using and continuing to use a gamified task manager app is a good idea, we are more likely to continue using it.…”

Section: Literature Reviewmentioning

confidence: 99%

Determinants of continuance intention to use gamification applications for task management: an extension of technology continuance theory

Foroughi

Iranmanesh

Kuppusamy

et al. 2023

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Purpose Gamification applications (apps) are gaining great attention in many contexts and have grown increasingly. Despite their significant role in many settings, prior research mainly focused on initial adoption, and there are limited studies on the post-adoption stage. This study aims to explore the factors influencing individuals’ continuance intention to use gamified task manager apps, drawing on the technology continuance theory (TCT) by integrating enjoyment, habit and social influence. Design/methodology/approach Data were obtained from 318 Malaysian who had prior experience with task management gamified apps and analysed with the partial least squares approach. Findings According to the results, confirmation, perceived usefulness (PU) and enjoyment positively influence satisfaction. PU, enjoyment, satisfaction and social influence affect attitude, while the result failed to confirm the association between perceived ease of use and attitude. Furthermore, PU, attitude and habit are strong determinants of users’ continuance intention. Moreover, continuance intention was not predicted by users’ satisfaction and social influence. Practical implications The findings provide directions for developers and marketers of gamified task manager apps. Besides the technological and functional benefits of applications, they should also consider social, hedonic and individual factors in the designing and marketing stages. Originality/value This study extends the literature by assessing the determinants of continuous intention to use gamified task manager apps; and extending the TCT in the context of gamification by incorporating three contextual factors, namely, perceived enjoyment, social influence and habit.

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Section: Literature Reviewmentioning

confidence: 99%

Determinants of continuance intention to use gamification applications for task management: an extension of technology continuance theory

Foroughi

Iranmanesh

Kuppusamy

et al. 2023

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“…Moreover, Zhang et al (2018) reported that effort expectancy had a greater effect on behavioral intention in countries with high individualism than countries with low individualism. Using the subgroup analysis, Chauhan et al (2021) highlighted that perceived ease of use has a stronger influence on intention in high individualist societies than collectivist societies. Accordingly, the following hypothesis is developed:…”

Section: Individualism (Idv)mentioning

confidence: 99%

“…Q-statistic and I 2 index were computed to detect whether heterogeneity across the s-commerce studies exists (Tuncer, 2021). A significant Q-test indicates the existence of heterogeneity among effect sizes (Chauhan et al, 2021), whereas I 2 represents the extent of heterogeneity in percentages. An I 2 > 75% has been interpreted as an indication of high heterogeneity among correlations (Blut and Wang, 2020).…”

Section: Moderator Analysis Proceduresmentioning

confidence: 99%

A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators

Jadil

Jeyaraj

Dwivedi

et al. 2022

INTR

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PurposeIn recent years, the proliferation of social commerce (s-commerce) has attracted many researchers to investigate the drivers of individuals' intentions. However, the empirical results reported in these studies were fragmented and inconsistent. This has led various meta-analyses to synthesize these findings, but without including a large number of s-commerce studies. In addition, investigating meta-analytically the effects of moderators such as the six dimensions of Hofstede's national culture is still lacking.Design/methodology/approachDrawing on nine theories and models, this meta-analysis aims to summarize the findings reported in 109 s-commerce studies published between 2011 and 2021 and to examine the moderating role of national culture. The correlation coefficient (r) has been used as the main effect size for this study. Based on the random-effects method, the CMA V3 software has been employed to calculate the weighted mean effect sizes.FindingsThe meta-analysis results showed that all the 11 hypothesized direct relationships are positive and significant. The moderator results also revealed that five out of six cultural dimensions significantly moderate the examined associations.Originality/valueThis research serves to enrich the existing s-commerce literature by addressing contradictory and mixed results reported in the empirical studies. This study is one of the first of its kind to investigate the role of Hofstede's six cultural dimensions as moderators in the field of s-commerce using the meta-analytic techniques.

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“…In line with these, the development of mobile commerce has introduced mobile shopping, which has significantly affected businesses and convenience to consumers (Madan & Yadav, 2018; Saprikis et al, 2018), particularly with the ongoing uncertainties of the COVID-19 pandemic. Previous studies mainly focused on consumers’ satisfaction and behavior of m-commerce (Chauhan et al, 2021; Kalinić et al, 2021; Saprikis et al, 2018). However, studies on predicting consumers’ behavioral intention and adoption of mobile shopping during the COVID-19 crisis have remained scarce.…”

Section: Introductionmentioning

confidence: 99%

Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia

et al. 2022

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This study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total of 316 respondents were collected from consumers in Malaysia using the online platform. The findings revealed that ubiquitous connectivity, perceived usefulness, perceived ease of use, and perceived enjoyment had a significant positive effect on the behavioral intention to adopt mobile shopping whereas service quality and system quality contributed insignificant impact on consumers’ intention to adopt mobile shopping. The results identified that consumers’ behavioral intention exhibited higher significant impact on the adoption of mobile shopping during the COVID-19 lockdown. The findings further revealed that intention to adopt mobile shopping mediated the association between ubiquitous connectivity, perceived usefulness, ease of use, and enjoyment on the adoption of mobile shopping. The current study contributed significant theoretical and practical implications for marketers and mobile service providers to better promote the adoption of mobile shopping consumers in Malaysia through the implementation of an effective strategy.

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A meta-analysis of M-commerce continuance intention: moderating impact of culture and user types

Cited by 10 publications

References 105 publications

Determinants of continuance intention to use gamification applications for task management: an extension of technology continuance theory

Determinants of continuance intention to use gamification applications for task management: an extension of technology continuance theory

A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators

Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia

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