Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia

Abstract

This study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total of 316 respondents were collected from consumers in Malaysia using the online platform. The findings revealed that ubiquitous connectivity, perceived usefulness, perceived ease of use, and perceived enjoyment had a significant positive effect on the behavioral intention to adopt mobile shopping whereas service quality and system quality contributed insignificant impact on consumers’ intention to adopt mobile shopping. The results identified that consumers’ behavioral intention exhibited higher significant impact on the adoption of mobile shopping during the COVID-19 lockdown. The findings further revealed that intention to adopt mobile shopping mediated the association between ubiquitous connectivity, perceived usefulness, ease of use, and enjoyment on the adoption of mobile shopping. The current study contributed significant theoretical and practical implications for marketers and mobile service providers to better promote the adoption of mobile shopping consumers in Malaysia through the implementation of an effective strategy.

Impact of technology self-efficacy on online learning effectiveness during the COVID-19 pandemic

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Studying the dimensions of m-interactivity and customers’ engagement in m-commerce applications

“…Indeed, shoppers must purchase and pay for goods and services online rather than via an e-commerce program. Furthermore, e-commerce apps must ensure clients feel safe and secure because transactions have inherent risks ( Chan et al, 2022 ).…”

An examination on the factors that influence the intention to use chatbots in Malaysia

“…The term "perceived ease of use" refers to the point at which a person feels that utilizing technology does not require any effort on their part, both mentally and physically (Ghazali, Mutum, Chong, & Nguyen, 2018). In light of the complexity of the process at hand, the work done here symbolizes the learning process around the system or application of technical innovation (Alam et al, 2022). As a direct consequence of this, the complexity involved in implementing it will be a significant barrier to consumers' desire to make use of emerging technologies (Cheong & Mohammed-Baksh, 2019).…”

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