2021
DOI: 10.1016/j.techsoc.2020.101513
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A mediated model on the adoption of social media and SMEs’ performance in developing countries

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Cited by 181 publications
(173 citation statements)
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References 70 publications
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“…This is consistent with [56], who argued that SM could be adopted to generate PLOS ONE innovative ideas, leading to creative performance and greater effectiveness. The result also found consistent with recent studies of [78,79] who proved the mediating role of SM adoption in the SMEs in developing countries.…”
Section: Discussionsupporting
confidence: 92%
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“…This is consistent with [56], who argued that SM could be adopted to generate PLOS ONE innovative ideas, leading to creative performance and greater effectiveness. The result also found consistent with recent studies of [78,79] who proved the mediating role of SM adoption in the SMEs in developing countries.…”
Section: Discussionsupporting
confidence: 92%
“…Prior research has proved the direct EO-SM relationship [20,44,56] and EO and SME performance [6,48], but very few studies have used SM as a mediator [78,79]. Prior studies suggest investigating the mechanisms that affect the direct EO-SME-performance link.…”
Section: Mediating Role Of Sm Adoptionmentioning
confidence: 99%
“…The immense contributions of Small and Medium Enterprises (SMEs) in the entire world cannot be underestimated (Sanjo & Ibrahim, 2017;Jibril, Kwarteng, & Chovancova, 2019). SMEs are well known for contributing about 40% to Gross Domestic Product (GDP) and 70% creation of employment opportunities (Qalati et al, 2021;Chatterjee & Kumar 2020;Virglerova et al, 2020;Ye & Kulathunga, 2019;Belas et al, 2020;Kiram & Saputra 2021). SMEs, therefore, play a major role in the growth and development of both developed and developing countries (Pandya 2012;Lazányi, & Amoah, 2020).…”
Section: Introduction International Journal Of Entrepreneurial Knowledgementioning
confidence: 99%
“…Despite the numerous contributions offered by SMEs in a developing nation like Ghana, they are consistently faced with some mitigating factors warranting their sustainability (Kwarteng, Jibril, Nwaiwu, Pilik, & Ali, 2019;Qalati et al 2021). Factors affecting SMEs' sustainability are well researched especially in both developed and developing economies.…”
Section: Introduction International Journal Of Entrepreneurial Knowledgementioning
confidence: 99%
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