A Means-End Chain Approach to Explaining the Adoption of Good Agricultural Practices Certification Schemes: The Case of Malaysian Vegetable Farmers

Tey, Yeong Sheng; Arsil, Poppy; Brindal, Mark; Shamsudin, Mad Nasir; Radam, Alias; Hadi, Ahmad Hanis Izani Abdul; Rajendran, Natasha; Lim, Chin Ding

doi:10.1007/s10806-015-9572-9

Cited by 11 publications

(8 citation statements)

References 42 publications

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“…This theory has been broadly used in consumer research to help understand the importance of personal values driving the buying decision-making process. Other studies using the PV framework in the organic industry include Tey et al [35] studying values and certification adoption; Zepeda and Deal [36] investigating purchasing of organic and local foods; and Belows et al [37] relating the barriers to consumption in organic products. To our knowledge, no study has used PV theory to understand the values and purchasing behavior of organic grain buyers.…”

Section: Personal Values Theory As a Way To Understand Behaviormentioning

confidence: 99%

Categorizing Organic Grain Buyers in the Midwestern United States

2020

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Though the demand for organic grains is increasing, domestic supply is falling short. One of the major barriers to entry in the organic grain market for producers is the inability to identify an appropriate buyer, as well as a lack of understanding buyer perceptions, assistance offered, and contracting strategies. While classifications of organic producers exist, and have helped researchers and policymakers develop incentives, no such classification exists for organic grain buyers. Previous works have identified communication gaps between buyers and producers of organic grains, yet buyers’ beliefs and requirements regarding organic grain are not well documented in literature. Drawing from the personal values theory, this study proposes the categorization of organic grain buyers based on their commitment to the organic industry, with categories such as committed organic and pragmatic organic. We profiled grain purchases, buying arrangements, grain requirements, relationships, and business characteristics by buyer type. Means comparisons among groups showed that committed organic buyers seem to be primarily driven by social focus values, while pragmatic organic buyers tend to show values related to personal focus. A principal component analysis suggested the existence of three components constructed by contract-, perceptions-, and relationship-oriented characteristics in buyers. Our results allowed us to identify potential marketing opportunities by providing insight regarding types of assistance offered by buyers, how to build and maintain a relationship with buyers, types of purchasing agreements used, and purchasing agreement characteristics and requirements. Industry stakeholders can use this information to identify appropriate buyers based on times contracts are signed, payment timing, storage and transportation requirements, and the amount of organic practice documentation buyers require. Our categorization can provide the foundation for further research in the organic grain industry.

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Section: Personal Values Theory As a Way To Understand Behaviormentioning

confidence: 99%

Categorizing Organic Grain Buyers in the Midwestern United States

2020

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“…They were 'rebranded' as MyGAP in 2013. This new sustainability standard is mandatory for participants, and remains voluntary for non-participants in the Permanent Food Production Park Programme (Tey et al, 2015). It is hoped that, through such enforcement, the participants can demonstrate the viability of sustainable agriculture on state land using basic farming infrastructure (such as irrigation).…”

Section: Resultsmentioning

confidence: 99%

A Review of an International Sustainability Standard (GlobalGAP) and its Local Replica (MyGAP)

Tey¹,

Rajendran²,

Brindal³

et al. 2016

Outlook Agric

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In light of growing concerns about sustainable development, international sustainability standards are prevalent and are replicated by local governments to form country-specific sustainability standards. A consensus has been reached that local sustainability standards can be considered to underperform in view of their limited adoption. Supplementing the current literature, this study hypothesizes additional explanations of this phenomenon through a review of both the GlobalGAP (international) and Malaysian Good Agricultural Practices (MyGAP) standards. Through content analysis, the findings indicate that MyGAP provides a weak institutional framework and market opportunity structure. In addition, since it lacks transparency and accountability, its credibility is questionable. Although it is not clear whether such a credibility issue has a direct impact on the local market, sustainable produce is neither differentiated nor rewarded through premiums. The GlobalGAP standard was found to be an exemplar, and potential improvements are suggested to help support local sustainability standards.

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“…Meanwhile [10] and [11] examined GAP on oil palm farming. In addition, many researchers conducted research on GAP for sustainable agriculture, namely [12], [13], [14], [15], [16], and [17]. Furthermore, in the use of agricultural resources, several experts have researched GAP on the use of water and agricultural land, namely [18], [19], [20], [21], [22], [23] and [24].…”

Section: Introductionmentioning

confidence: 99%

Good Agriculture Practices Application on Water Apple Farming in Demak Regency, Central Java Indonesia

.¹,

Sriyadi²,

Ulum³

2021

Proceedings of the 4th International Conference on Sustainable Innovation 2020–Technology, Engineering and Agriculture (ICoSITE

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Water apple is a local variety from Demak which has been SOP (standard operational procedures) related to water apple cultivation since 2010. The function of the water apple SOP is as a reference for GAP (Good Agriculture Practices) of water apple farming. The purpose of this study was to determine the level of application GAP and find out the factors related to the level of application GAP. We took three villages of water apple production centres as research location during 2018. Data collection was conducted through interviews with 72 randomly selected farmers. The level application of water apple GAP was analysed by the Likert Scale Scoring method, while the factors associated with the application of GAP were analysed by the Spearman Rank Correlation method. The results show that the application level of GAP on water apple farming is in medium category. Factors in the number of plants, land area, availability of capital, income, and input costs were positively related to the application level of GAP on water apple farming. Assistance to increase knowledge and skills is needed to increase the application of GAP so that the results of water apple farming will be better.

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A Means-End Chain Approach to Explaining the Adoption of Good Agricultural Practices Certification Schemes: The Case of Malaysian Vegetable Farmers

Cited by 11 publications

References 42 publications

Categorizing Organic Grain Buyers in the Midwestern United States

Categorizing Organic Grain Buyers in the Midwestern United States

A Review of an International Sustainability Standard (GlobalGAP) and its Local Replica (MyGAP)

Good Agriculture Practices Application on Water Apple Farming in Demak Regency, Central Java Indonesia

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