“…Other measures for export performance include propensity to export (Bilkey, 1985;Reid, 1986); export involvement (Diamantopoulos & Ingilis, 1988); overcoming barriers to export (Bauerschmidt et al, 1985); acceptance of product by export distributor (Angelmar & Pras, 1984); exporter internationalization (Piercy, 1981); attitude toward export (Brady & Bearden, 1979); export stage (Cavusgil, 1984); export profitability (Cavusgil & Zhou, 1994;Madsen, 1989;Dominguez & Sequeira, 1991); export productivity (Diamantopoulos & Schlegemilch, 1994), international commitment (Dalli, 1994) and, export intention (Yang et al, 1992). Subjective variables such as management's evaluations and perceptions of export activities have also been utilized in previous research (Aaby & Slater, 1989;Cavusgil, 1990) as well as satisfaction with export activities (Bonoma & Clark, 1988;Seifert & Ford, 1989;Evangelista, 1994).…”