“…The findings from this research reveal that internal factors within the firm, including the global vision/mind-set, entrepreneurial personality, and informal/personal relationships, determine the development of the company brand identity, which in turn facilitates the retailer's decision to internationalize. The evidence we presented in this study comes as no surprise, given the emphasis on the role of the founder or decision maker in both the international SME and the retailing literature streams (e.g., Bell, Crick, and Young 2004; Boter 2003; Miesenbock 1988; Westhead, Wright, and Ucbasaran 2001). For some smaller specialist retailers, given the role of key personnel in initiating the international expansion of the company, it may be concluded that the internationalization decision-making process is the entrepreneurial act of the owner/manager (Crick, Bradshaw, and Chaudry 2006).…”