A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness

Penagos-Londoño, Gabriel Ignacio; Rodríguez-Sánchez, Carla; Ruiz‐Moreno, Felipe; Torres, Eduardo

doi:10.1016/j.jdmm.2020.100532

Cited by 27 publications

(20 citation statements)

References 74 publications

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“…Trust is a positive attitude, and most studies believe that brand trust contains two sources: ability and integrity (Chaudhuri & Holbrook, 2001; Penagos‐Londoño et al, 2021). Trust based on ability refers to trust in brand quality, and trust based on integrity relates to consumers' trust in brand personality (Gefen, 2002).…”

Section: Literature Reviewmentioning

confidence: 99%

The effects of parasocial interaction, authenticity, and self‐congruity on the formation of consumer trust in online travel agencies

Chen

Hyun

Lee

2022

Journal of Tourism Research

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This study uses the theories of parasocial interaction, perceived authenticity, and self‐congruity to analyze the antecedents of source credibility and to confirm the positive effects of this on travel influencers when constructing travel platforms. The respondents are Chinese travelers who had used an online travel agency and who read influencer‐generated content to search for tourism‐related information. The results from the 420 valid questionnaires showed that users' perceived parasocial interaction, perceived authenticity, and self‐congruity have positive effects on source credibility for influencers. The study provides theoretical and managerial backup for influencer marketing efforts and the content marketing of online travel platforms.

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Section: Literature Reviewmentioning

confidence: 99%

The effects of parasocial interaction, authenticity, and self‐congruity on the formation of consumer trust in online travel agencies

Chen

Hyun

Lee

2022

Journal of Tourism Research

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“…In addition, a segmentation analysis of tourists could also provide valuable insight. This analysis could follow the method described by Penagos-Londoño et al (2021) and could be based on traditional sociodemographic factors, as well as the novel psychological variables included in this study.…”

Section: 2limitations and Future Research Linesmentioning

confidence: 99%

Understanding tourist citizenship behavior at the destination level

Moraga

Rodríguez-Sánchez

Esper

2021

Journal of Hospitality and Tourism Management

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Tourist citizenship behavior (TCB) is crucial for tourist destination management because of the benefits it provides to destinations. Despite the importance of this discretionary and altruistic behavior, however, scant research has analyzed TCB at the destination level.The present study addresses this gap. It examines the relationships between destination identification, perceived value, and TCB. It also explores the relationship between TCB and willingness to sacrifice to visit a destination. Data on a sample of 629 tourists (aged 18 years or older) were collected to test the proposed hypotheses using structural equation modeling. TCB is a reflective second-order construct (dimensions: recommendation, helping, and feedback). The results show that both destination identification and perceived value are positively related to TCB, which positively affects willingness to sacrifice. Thus, the findings provide evidence that both destination identification and perceived value are important factors in understanding tourists' citizenship behavior in destinations. Furthermore, the study shows that tourists who are willing to help others by giving feedback and recommending a certain destination (i.e., performing TCB) are also willing to make additional sacrifices to travel to that destination. The theoretical and practical implications for researchers and tourism managers at the destination level are discussed.

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“…The examination of the structural relationship between dimensions of sustainable heritage tourism and tourist satisfaction was, in this case, applied to the case of Granada city as a WHS. Connected with these ideas, the cultural dimension of sustainable tourism refers to the authenticity of the culture of the communities at the tourist destination, and the preservation of their architecture, cultural capital, and traditions [19]. The perceptions and main motivations of tourists to visit heritage cultural destinations are discussed in subsequent sections of this paper.…”

Section: Segmentationmentioning

confidence: 99%

Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain

Valverde-Roda

Sánchez

Aguilar-Rivero

et al. 2021

Land

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The aim of the present research was to present the typologies of foreign tourists in the city of Granada, Spain, based on their emotional perception and interest in culture using different fieldwork methods. The main obtained results determine four segments of tourists: cultural, alternative, heritage, and emotional. The results also show that, in addition to cultural reasons, tourists presented other types of attractions that encouraged them to visit the city. Regarding the satisfaction variable, the obtained results show that satisfaction increased when cultural reasons had a strong influence on the tourists’ choice of destination. This research contributes to identifying the characteristics of the different visitor segments, with the aim of designing tourist and cultural products that can more efficiently satisfy their needs. This will have a positive impact on the economic development of the city of Granada with an increase in tourist spending, which will lead to an increase in employment and urban development.

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A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness

Cited by 27 publications

References 74 publications

The effects of parasocial interaction, authenticity, and self‐congruity on the formation of consumer trust in online travel agencies

The effects of parasocial interaction, authenticity, and self‐congruity on the formation of consumer trust in online travel agencies

Understanding tourist citizenship behavior at the destination level

Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain

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