“…A number of studies have examined factors which are important in quality management success and failure and sustaining quality (Seraph, Benson and Schroeder, 1989, Van der Wiele and Brown, 2002, Venkateswarlu and Nilikant, 2005and, Sebastianelli and Tamimi, 2003, Zairi, 2002, Tamimi, 1998, Naor et al 2008, Asif et al, 2009, Taylor and Wright, 2003, Sohal and Terziovski, 2000, Black and Porter, 1996. This research points to the importance of leadership commitment, training, engagement, Human Resource Management (HRM) and customer focus in ensuring organisations experience success with quality.…”