A Literature Review on How Wellness Tourism Contribute to Re-Building Sri Lankan Tourism

Abstract

Considering the natural resources, ancient value, and cultural components, Sri Lanka has been recognized as one of the main tourism destinations in the world. Because Sri Lanka have already proved that the best place to obtain a superior experience. According to the current situation in tourism sector has been influences by this pandemic and post situation highly. Parties in the tourism sector are facing several difficulties to aligned with this new normal situation. At the same time, countries that are gaining several competitive advantages from the tourism sector have adopted the wellness tourism concept especially other Asian countries namely, India. Because it is a timely concept to win this modern business era, this study explored to provide a critical evaluation of literature on the wellness tourism and the possibility of appalling this concept into the Sri Lankan context. A rigorous literature review is carried out by choosing conceptual and empirical papers mostly published after 2015 in reputed journals to evaluate the wellness tourism concept discussed by many authors critically. The findings of this study provide valuable insight

Indian Himalayan Ecology for Human Wellbeing: Analysis of Tourists’ Destination Image, Satisfactions and Revisit Intentions

“…Ayurveda has been practiced in India for over 5000 years, along with yoga, meditation, and other traditional practices such as naturopathy, pranic healing, and so on (Dubey et al, 2022;) According to the Ministry of Tourism, Government of India ( 2018), the Government of India is promoting traditional Indian medical therapies and treatments such as meditation, yoga, naturopathy, Siddha, panchakarma, spas, as well as, Ayurveda. Furthermore, the desire for a healthy lifestyle, physical and mental relaxation, spiritual well-being (Sollgruber et al, 2018), and discovering one's inner self and its connection to the environment are major determinants of wellness (Smith and Kelly, 2006), all of which drive tourists to India (Mirando et al, 2022). More specifically, the wellness centers located in Northern India (Indian Himalayan regions) offer lush green forests, a peaceful atmosphere, and all of the natural resources that attract wellness tourists throughout the year.…”