A Inovação como Estratégia Competitiva das Organizações: Um Ensaio Teórico

Kelm, Maiquel Silva; Baggio, Daniel Knebel; Luis, Kelm, Martinho; Griebeler, Marcos Paulo Dhein; Sausen, Jorge Oneide

doi:10.18256/2237-7956/raimed.v4n3p274-285

Cited by 10 publications

(12 citation statements)

References 15 publications

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“…TT is a process guided by the TTO that involves two organizations that seek to add or maintain the developed technology (Argote and Ingram, 2000). According to Ritter Junior (2015) and Kelm et al (2014) a technology, when developed by an STII, needs to be adequately protected to guarantee the STII the rights to commercially exploit it and to generate TT to other organizations. Vedovello (1998) cited by Santana and Porto (2009) affirm that this action generates benefits to all the country, through economic and technological development, the STIIs, who obtain resources to continue their research, and the companies, which implement it, gain improvements, and increase their competitiveness.…”

Section: Literature Reviewmentioning

confidence: 99%

Technology commercialization: tools for offering technologies protected through intellectual property

Venditti,

Ramírez-Valdivia,

Solano

et al. 2023

R. G. Secr.

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The commercialization of technology is an important process for generating innovation in a society, because, when a technology is developed and patented, it needs to be transferred to be implemented and become useful to the community, which often does not occur, because, technology transfer is not guaranteed, as well as its technology offering sub-process. Thus, the study issue is the gap between technology development, technology transfer, and more specifically the offer of technology to potential customers. Seeking to identify methods and tools to offer technology and systematically develop a robust guideline to be followed for offering technologies from Technology Transfer Offices (TTO), uniting the main methods found. Through the systematic literature review, information from several authors who study or correlate their studies with the proposed theme, seeks to condense this information and complement a practical solution developed through Design Science Research. That said, the main facilitators of technology offer and transfer were identified from a solid and current literature review, generating an ideal foundation for the development of a systemic artifact that seeks to serve as a robust guideline to be followed for the provision of technologies from of TTO. So that the technology offer process of the technology transfer offices of the various Science and Technology Institutes is viable and efficient, seeking greater effectiveness and commitment of new technologies as innovation for the social body as a whole.

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Section: Literature Reviewmentioning

confidence: 99%

Technology commercialization: tools for offering technologies protected through intellectual property

Venditti,

Ramírez-Valdivia,

Solano

et al. 2023

R. G. Secr.

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“…Coutinho e Ferraz (1994) e Kelm, Baggio, Kelm et al (2015) Setores são influenciados por empresas e fatores sistêmicos.…”

Section: Vasconcelos E Cyrino (2000)unclassified

“…No mesmo sentido, Kelm, Baggio, Kelm et al (2015) acrescentam que a orientação de mercado deve significar que ele está apto a ouvi-lo e interagir com ele e não necessariamente observá-lo a partir dos modelos da empresa. As competências da empresa devem ser externadas, assim como incorporadas quando preciso.…”

Section: A Inovação Como Estratégia Para a Vantagem Competitiva Das Ounclassified

Inovação como vantagem competitiva em produtos de vestuário e fator de decisão de compra: a visão dos consumidores

Nunes

Caldeira

2019

R. gest. países ling. port.

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<p class="Corpo">Este estudo teve por objetivo compreender como a inovação influencia a decisão de compra dos consumidores de peças de vestuário, de modo a proporcionar vantagens competitivas aos produtos inovadores sobre seus concorrentes. A partir de abordagens já existentes sobre estratégias para a competitividade e práticas de inovação, realizou-se pesquisa de campo, via questionário aplicado a consumidores de produtos de vestuário, para identificar sua visão quanto às práticas de inovação e a competitividade de empresas que suprem esse mercado. Adotou-se um método quantitativo, com fim exploratório. Os dados foram coletados via internet em questionário com 20 assertivas, sendo consideradas válidas 211 respostas. Os dados foram submetidos a estatística descritiva para o perfil da amostra e estatística multivariada (análise fatorial e de correlação), com uso do <em>software SPSS</em>. A análise identificou correlações entre práticas de inovação e decisão de compra de produtos no setor em questão, na visão dos participantes da pesquisa. Os resultados evidenciam a subjetividade no valor percebido pelo consumidor – como a utilidade do produto e os benefícios oferecidos, a influência da diferenciação do produto como determinante na decisão de compra, a percepção do valor da inovação pelos consumidores (que aceitam pagar mais pelo diferencial) e a preferência por marcas inovadoras e internacionais – e revelam aspectos que podem ser utilizados estrategicamente pelas empresas na conquista e fidelização de seus clientes, propiciando vantagens competitivas.</p>

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“…The type or form of protection, including the markets where the technology is protected, can make the technology more attractive to an organization, depending on the competitive advantage that protection represents. Thus, considering Ritter Junior (2015) and Kelm et al (2014), developed technologies should be protected in the way that is most appropriate for STI without ignoring issues related to the promotion of innovation. Thus, strategies for protection and commercialization must be integrated in order to transform the opportunity offered by a new technology into a competitive advantage.…”

Section: Protection Of Technologiesmentioning

confidence: 99%

Application of a Process Model for the Management of Intellectual Property in a Technology Licensing Office from a Brazilian Research Center

et al. 2017

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In Brazil, the Technology Licensing Office (TLO) are responsible for managing the innovation policy of Scientific and Technological Institutions (STI). However, when analyzing the functioning of the TLO is possible to observe that these are organizations that still require capacitation to perform with efficiency and efficacy of its functions. Thus, the aim of this paper is to report the application of a model for the management of Intellectual Property (IP) in the TLO of the Instituto Nacional de Pesquisas Espaciais (INPE-TLO), in Brazil, which was conducted through an action research. The application of such a model is intended to empower INPE-TLO to perform its functions relating to the protection and commercialization of technologies in order to promote the transfer of technologies created by research and development units of the INPE to the productive sector. As preliminary results, it is possible to highlight the development of an action plan to realignment the flow of activities as well as to customize the model proposed to culture and INPE-TLO structure.

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A Inovação como Estratégia Competitiva das Organizações: Um Ensaio Teórico

Cited by 10 publications

References 15 publications

Technology commercialization: tools for offering technologies protected through intellectual property

Technology commercialization: tools for offering technologies protected through intellectual property

Inovação como vantagem competitiva em produtos de vestuário e fator de decisão de compra: a visão dos consumidores

Application of a Process Model for the Management of Intellectual Property in a Technology Licensing Office from a Brazilian Research Center

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