A influência das dimensões da cultura organizacional na inovação em serviços: uma análise do setor hoteleiro

Abstract

4):252-265, outubro/dezembro 2010 2010 by Unisinos -doi: 10.4013/base.2010.74.01 c RESUMO É recorrente o debate na literatura sobre o papel da cultura orientada para a inovação no processo de inovação de empresas no setor de serviços. Todavia, essa relação é pouco avaliada empiricamente. Assim, o objetivo deste artigo é verificar como as dimensões da cultura organizacional impactam na inovação das empresas de serviços, especificamente aquelas do setor hoteleiro da cidade de Curitiba. Por meio de levantamento com a maioria das empresas hoteleiras da cidade, aplicou-se um questionário como instrumento de coleta, o qual objetivou identificar alguns valores organizacionais acerca da inovação dessas empresas, bem como quais destas apresentavam alguma inovação. Desse modo, os tipos de inovação foram analisados por meio da taxonomia de Sundbo e Gallouj (2000). A análise das variáveis que tratavam da cultura da inovação demonstrou que esta apresenta caráter multidimensional, cujas dimensões elucidadas são: suporte à inovação; propensão ao risco; e propensão à geração de ideias. Verificou-se que tais dimensões afetam significativamente a inovação das empresas de serviços hoteleiros, com influência mais relevante nas inovações gerenciais e ad hoc, evidenciando que práticas gerenciais voltadas para a inovação tendem a ter impacto efetivo.Palavras-chave: inovação em serviços, cultura organizacional, setor hoteleiro. ABSTRACTIt is recurring the debate in the literature on the role of culture-oriented innovation in the process of innovation of enterprises in the service industry. However, this relationship is shortly evaluated empirically. Therefore, the objective of this article is to verify how the dimensions of organizational culture impact on innovation of service companies, specifically those of the hotel industry in the city of Curitiba, Brazil. By poling most hotel companies in the city, a survey was applied as an instrument aiming to identify some organizational values regarding the innovation of these companies, as well as if which of these showed some innovation. For that purpose, types of innovation were analyzed through the taxonomy of Sundbo and Gallouj (1998). The analysis of the variables that addressed the culture of innovation showed that it presents a multidimensional character, of which elucidated dimensions are: support structure for innovation, propensity to risk, and propensity to generating ideas. It was conclusive that such dimensions significantly affect the innovation of hotel service companies, with more relevant influence on managerial innovations and ad hoc, showing that management practices geared to innovation tend to have an effective impact.

Innovation in Companies and Cultural Orientation to Innovation: A Multilevel Study

“…Different terminologies are used to link culture and innovation: innovation culture (Dobni, 2008;Linke & Zerfass, 2011 -Valle, 2012;Bakovic, Lazibat, & Sutic, 2013); culture of innovation support (Khazanchi, Lewis, & Boyer, 2007); culture that stimulates innovation (Martins & Terblanche, 2003); innovative culture (Hyland & Beckett, 2005;Machado et al, 2013); culture-driven innovation (Stamm, 2009); innovation-oriented culture (Brettel and Cleven, 2011); and culture-oriented to innovation (Stock et al, 2013;Zhu & Engels, 2014;Gobara, Rossoni, Kato, Dossa, & Hocayen-da-Silva, 2010). Theoretical bases are diverse to cover these complex phenomena (Bruno-Faria & Fonseca, 2014), but there is no framework that adds up propositions involving organizational culture, organizational results, and innovations.…”

“…Several other dimensions are also listed as components of a culture for innovation: support innovation, risk propensity, and tendency for generating ideas are also attached to defined types of innovation -product, process, management, market, and ad hoc (Gobara et al, 2010); autonomy, proactivity, and risk propensity (radical innovation culture) also influence product innovations (Bakovic et al, 2013;Tellis, Prabhu, & Chandy, 2009). Five dimensions of organizational culture (goal orientation, orientation to innovation, structured leadership, support leadership, and collaboration among members) were significantly related to implementation innovations (Zhu & Engels, 2014).…”

Adoption of social networks sites: mental constructs used by experienced users of Aracaju

“…Apesar de o conceito de inovação ter sido inicialmente proposto para o setor industrial, atualmente constata-se uma grande discussão e aceitação a respeito de sua aplicabilidade também no setor de serviços (GOBARA et al, 2008). Mesmo assim, de acordo com Gallouj (2007), a inovação em serviços é freqüentemente associada à adoção de sistemas técnicos (em especial, de sistemas informatizados) advindos dos setores industriais, em detrimento de outras formas de inovação menos tangíveis.…”

Ecossistema de inovação em plataformas de aplicativos

“…The second objective is to verify the consistency of relationships between the quality of demand (measured by the new indicator) and the innovative result (measured by app patents). We thus test whether the customer-supplier relationship, indicated by the literature as one of the main sources of innovation, is corroborated for the applications market, based on the built indicator (AMARAL; TOLEDO, 2000;CAMELO;COELHO;BORGES, 2010;GOBARA et al , 2010;LUNA;KRICHELDORF, 2011;VANALLE, 2011;CARDOSO, 2012;DIAS, 2014;SQUEFF, 2015;DAL BÓ et al, 2017;VIANNA, 2017;DA COSTA NETO;PERIN;FERREIRA, 2019;ZORZENON, 2019). The new indicator is compared to the traditional Demand Conditions Quality Index, in order to reveal its robustness.…”