A holistic analysis towards understanding consumer perceptions of virtual reality devices in the post-adoption phase

Dehghani, Milad; Açikgöz, Fulya; Mashatan, Atefeh; Lee, Seung Hwan

doi:10.1080/0144929x.2021.1876767

Cited by 20 publications

(9 citation statements)

References 108 publications

(115 reference statements)

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“…With 15 constructs in the model of this study, the size of the sample was sufficient (336 > 10 Â 10). Third, the sample size was within the range of those used in other studies: 120 to 201 (Dehghani et al, 2022;Han et al, 2020;Kim & Ko, 2019;Tussyadiah et al, 2018).…”

Section: Data Collectionmentioning

confidence: 93%

Understanding consumers' purchase intention in virtual reality commerce environment

Hsiao

Lin

2023

J of Consumer Behaviour

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Virtual reality (VR) has developed rapidly and drawn the attention of businesses. E‐commerce practitioners have used VR to improve business performance and satisfy consumers' needs by enhancing the shopping experience and increasing purchase intention. To explore the effects of VR shopping platforms on purchase intention, this study developed a theoretical framework on the basis of task–technology fit. The framework comprises technological characteristics and user needs (intrinsic and extrinsic motivation) and can be used to investigate perceived needs–technology fit and identify factors affecting intention to purchase on VR platforms. This study distributed an online questionnaire and received 336 responses. Analysis was performed using partial least squares structural equation modeling. The results suggested that purchase intention is stronger when perceived needs–technology fit is closer. Hedonic needs play a vital role in perceived needs–technology fit. In terms of technological characteristics, relative advantage, and service compatibility strongly affect perceived needs–technology fit. In addition, feelings of spatial presence, a key component of VR, positively affect relative advantage, service compatibility, and trialability and negatively affect complexity. The implications of the findings are also discussed.

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Section: Data Collectionmentioning

confidence: 93%

Understanding consumers' purchase intention in virtual reality commerce environment

Hsiao

Lin

2023

J of Consumer Behaviour

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“…The first stage of the meta-analysis examined all 23 relationships in the (d) UTAUT 2 with the use of variables such as price and hedonic factors (Davis et al, 1989;Venkatesh & Davis, 2000;Venkatesh et al, 2003;Venkatesh et al, 2012). Some studies extended the theoretical models through the use of unique variables such as perceived enjoyment (Manis & Choi, 2019;Vishwakarma et al, 2020a), curiosity (Langaro et al, 2022;Manis & Choi, 2019), innovativeness (Sagnier et al, 2020;Seong & Hong, 2022), and perceived immersion (Dehghani et al, 2022;Vishwakarma et al, 2020a;Jang & Park, 2019). Figure 4 provides a detailed map of the relationships examined in the literature.…”

Section: Meta-analysismentioning

confidence: 99%

“…The theme environment revolves around experiences in VR from a design and immersion perspective. The literature in this area examines the key design elements of VR, which include immersion (i.e., the level of users' involvement and sense of presence), interactivity (i.e., the way users interact with the virtual environment, which may include physical movements, controllers, and voice commands), and realism (i.e., how close the virtual environment mimic the real-world) (see Ball et al, 2021;Bogicevic et al, 2019;Bower et al, 2020;Chang, 2022;Crescentini et al, 2016;Dehghani et al, 2022;Gelder et al, 2018;Guttentag, 2010;Jacobsen et al, 2022;Jang & Park, 2019;Leung et al, 2022;Lin & Yeh, 2019;Luna-Nevarez & McGovern, 2021;McGill et al, 2016;Oh & Kong, 2022;Peukert et al, 2019;Sepasgozar et al, 2021;Shin, 2017;Vishwakarma et al, 2020aVishwakarma et al, , 2020b. The immersion aspect of VR allows users to have an increased sense of engagement (compared with traditional 2D channels) in various activities, such as shopping and education (e.g., Bower et al, 2020;Luna-Nevarez & McGovern, 2021;McGill et al, 2016;Peukert et al, 2019;Shin, 2017).…”

Section: Environmentmentioning

confidence: 99%

Virtual reality: A review and a new framework for integrated adoption

Fares,

Aversa,

Lee

et al. 2024

Int J Consumer Studies

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Scholarly research on virtual reality (VR) is characterized by a dynamic tension between VR's potential and the challenges impeding its adoption. Grounded in a mixed‐methods systematic review, this research examines the drivers influencing consumer VR adoption by rigorously combining qualitative and quantitative analyses of 158 scholarly articles ranging from 1996 to 2023. Based on an extensive analysis of VR adoption literature, we introduce the Virtual Reality Integrated Adoption Framework (VRIAF), which is the first mixed‐methods systematic review focusing exclusively on VR adoption. This empirically substantiated model integrates key determinants of VR adoption such as consumer attitudes, perceived enjoyment, ease of use, social influences, and previous user experiences. The research identifies four pivotal themes through qualitative exploration, further elucidated by quantitative meta‐analyses and weight analyses. These themes encompass the user experience in VR environments, the role of VR in construction and design, the immersive attributes of VR technologies, and the ongoing technological advancements influencing adoption patterns. This research contributes significantly to the theoretical understanding of VR adoption and provides practical insights for VR professionals. By delineating future research directions, the study bridges the gap between theoretical exploration and practical application, offering a valuable resource for both scholars and practitioners in the field of VR.

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“…One of them is health and safety implications (LaViola et al 2017;Fuchs 2018;Khakurel et al 2018;Çöltekin et al 2020;Olson et al 2020;Anses 2021;Ens et al 2021). Virtual environment creators and head-mounted display (HMD) manufacturers do not seem to consider human factors/ergonomics enough in their design processes (Dehghani et al 2021;Saghafian et al 2021;Szopa and Soares 2021). However, virtual reality-induced symptoms and effects (VRISE) have been documented for more than thirty years (Kennedy et al 1993;Keller and Colucci 1998;Cobb et al 1999;Nichols 1999;Nichols and Patel 2002;Sharples et al 2008;Melzer et al 2009;Fuchs 2017Fuchs , 2018Souchet 2020;Grassini and Laumann 2021).…”

Section: Introductionmentioning

confidence: 99%

A narrative review of immersive virtual reality’s ergonomics and risks at the workplace: cybersickness, visual fatigue, muscular fatigue, acute stress, and mental overload

et al. 2022

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This narrative review synthesizes and introduces 386 previous works about virtual reality-induced symptoms and effects by focusing on cybersickness, visual fatigue, muscle fatigue, acute stress, and mental overload. Usually, these VRISE are treated independently in the literature, although virtual reality is increasingly considered an option to replace PCs at the workplace, which encourages us to consider them all at once. We emphasize the context of office-like tasks in VR, gathering 57 articles meeting our inclusion/exclusion criteria. Cybersickness symptoms, influenced by fifty factors, could prevent workers from using VR. It is studied but requires more research to reach a theoretical consensus. VR can lead to more visual fatigue than other screen uses, influenced by fifteen factors, mainly due to vergence-accommodation conflicts. This side effect requires more testing and clarification on how it differs from cybersickness. VR can provoke muscle fatigue and musculoskeletal discomfort, influenced by fifteen factors, depending on tasks and interactions. VR could lead to acute stress due to technostress, task difficulty, time pressure, and public speaking. VR also potentially leads to mental overload, mainly due to task load, time pressure, and intrinsically due interaction and interface of the virtual environment. We propose a research agenda to tackle VR ergonomics and risks issues at the workplace.

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A holistic analysis towards understanding consumer perceptions of virtual reality devices in the post-adoption phase

Abstract: View related articlesView Crossmark data Citing articles: 1 View citing articlesA holistic analysis towards understanding consumer perceptions of virtual reality devices in the post-adoption phase

Cited by 20 publications

References 108 publications

Understanding consumers' purchase intention in virtual reality commerce environment

Understanding consumers' purchase intention in virtual reality commerce environment

Virtual reality: A review and a new framework for integrated adoption

A narrative review of immersive virtual reality’s ergonomics and risks at the workplace: cybersickness, visual fatigue, muscular fatigue, acute stress, and mental overload

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