2010
DOI: 10.1108/09526861011017085
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A hands‐on experience of the voice of customer analysis in maternity care from Iran

Abstract: The paper presents a systematic approach to VoC analysis in health care settings as a basis for clinical process improvement initiatives.

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Cited by 23 publications
(14 citation statements)
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“…Yet quality of maternity care is apparently given low preference as one that can contribute to achieving MDG five. Understanding the factors shaping antenatal care quality by listening to the voices of mothers could be instrumental in planning services to satisfy their needs and requirements (Aghlmand et al, 2010). Good quality of maternity care is unlikely to be attainable unless the voice of the woman is brought into the process of improving services.…”
Section: Antenatal Care Quality In Ghanamentioning
confidence: 99%
“…Yet quality of maternity care is apparently given low preference as one that can contribute to achieving MDG five. Understanding the factors shaping antenatal care quality by listening to the voices of mothers could be instrumental in planning services to satisfy their needs and requirements (Aghlmand et al, 2010). Good quality of maternity care is unlikely to be attainable unless the voice of the woman is brought into the process of improving services.…”
Section: Antenatal Care Quality In Ghanamentioning
confidence: 99%
“…Here, the service point is a value between 1.0 and 2.0 (Mukaddes et al 2012). -Absolute weight: Finally, the absolute weight is calculated by multiplying the importance to customer, scale-up factor, and service point (Aghlmand et al 2010;Mukaddes et al 2012;Talib and Maguad 2011).…”
Section: Application Of the House Of Quality Matrixmentioning
confidence: 99%
“…Lim and Tang () described expectations as the wants of consumers and what they feel a service provider should offer; perceptions refer to consumers' evaluations of the service provider (Rashid and Jusoff, ). Listening to the voice of the customer is critical for understanding expectations and perceptions and is the starting point for planning and/or adapting services (Aghlmand et al ., ).…”
Section: Introductionmentioning
confidence: 97%