“…In a recent paper, we applied the Bayesian approach for the first time to the processing of a socially relevant perceptual feature, namely the direction of another's gaze (Mareschal, Calder, & Clifford, 2013b). This has provided an important insight into gaze perception, namely that humans have an expectation that gaze is directed towards them that acts to ''pull'' the perceived direction of gaze towards the observer, particularly under conditions of high stimulus uncertainty (see also Mareschal, Otsuka, & Clifford, 2014;Martin & Jones, 1982;Martin & Rovira, 1981;Sheldrake, 2003). We believe that this approach will prove readily extendable to the investigation of how our visual systems deal with the task of extracting socially relevant information from often uncertain, incomplete or ambiguous visual input to the perception of personal attributes from images of the face and body.…”