A General Framework for Explaining Internal vs. External Exchange

Brown, Samantha; Brunswick, Gary J.

doi:10.1177/0092070392202003

Cited by 51 publications

(98 citation statements)

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“…The success of co-created products is in fact strongly dependent on the ability of manufacturers to involve knowledgeable participants in the different phases of the co-creation process (design, development, production, etc.) [61]. Especially in innovative settings, it has been ascertained that consumers' perception of product quality provided by user-driven firms is lower than that delivered by trusted providers (i.e., traditional car manufacturers) [78].…”

Section: Discussion Managerial Implications and Hints For Future Resmentioning

confidence: 99%

“…With specific reference to co-design and development, as well as co-production, the customer involvement and participation extent is claimed to depend on various factors [61]: (1) expertise, in that expert customers are more likely to participate in co-production; (2) control, when beneficiaries want to "codirect outcomes", co-production is more likely to happen; (3) tangible capital, when actors have the tangible capital to perform the desired coproduction activities, this can more easily happen; (4) risk taking, co-production involve some kind of risk-i.e., physical, psychological and/or social-and the beneficiary, depending on the situation, can enhance or reduce it; (5) psychic benefits, which represent the primary motive to collaborate in a context where value co-creation and coproduction cannot be easily distinguished; and (6) economic benefits, co-production can more easily happen when actors think that co-production rewards them adequately, considering the time spent in collaborating [60].…”

Section: Value Co-creationmentioning

confidence: 99%

“…Complex products-as EVs are-may lead customers to rely on firm resources [62] also because they probably do not have the expertise needed to participate in co-production or the tangible capital necessary to carry out the desired co-production activities. Furthermore, they could also feel the time spent in developing such activities-a great amount-will not be adequately rewarded [60,61].…”

Section: Value Co-creationmentioning

confidence: 99%

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Does Value Co-Creation Really Matter? An Investigation of Italian Millennials Intention to Buy Electric Cars

et al. 2017

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Abstract:The present research aims to explore the determinants of (full) electric vehicle (EV) buying intention of Italian millennials focusing on the role that value co-creation initiatives might play in the buying decision-making process. Value co-creation initiatives in the EV domain are studied employing an enhanced version of the Theory of Reasoned Action which, in addition to the traditional variables of the model, also includes perceived importance of cars' attributes. Structural Equation Modeling (SEM) is used to analyze the data collected though an online survey on 523 Italians aged 18-35. The outcomes provide recommendations to tailor proper initiatives to encourage millennials' buying intention of electric vehicles supporting private companies in favoring the adoption of wide-spread pro-environmental behaviors among Italian youngsters.

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Section: Discussion Managerial Implications and Hints For Future Resmentioning

confidence: 99%

Section: Value Co-creationmentioning

confidence: 99%

Section: Value Co-creationmentioning

confidence: 99%

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Does Value Co-Creation Really Matter? An Investigation of Italian Millennials Intention to Buy Electric Cars

et al. 2017

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“…However, the assumption of greater customization under co-production may hold only when the customer has the expertise to craft a good or service to his or her liking (Lusch, Brown, and Brunswick 1992). Furthermore, perceived expertise may affect the customer's psychological responses to co-production.…”

Section: Conclusion and Directions For Further Researchmentioning

confidence: 99%

Psychological Implications of Customer Participation in Co-Production

Bendapudi

Leone

2003

Journal of Marketing

1,176

931

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Customer participation in the production of goods and services appears to be growing. The marketing literature has largely focused on the economic implications of this trend and has not addressed customers’ potential psychological responses to participation. The authors draw on the social psychological literature on the self-serving bias and conduct two studies to examine the effects of participation on customer satisfaction. Study 1 shows that consistent with the self-serving bias, given an identical outcome, customer satisfaction with a firm differs depending on whether a customer participates in production. Study 2 shows that providing customers a choice in whether to participate mitigates the self-serving bias when the outcome is worse than expected. The authors present theoretical and practical implications and provide directions for further research.

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“…Source: modified from Lusch et al 1992 The importance of the characteristics of the customer in the co-production process is highlighted in proposition 5 as shown in table 1. Lusch et.al (1992) identify six main factors that determine the extent of the customer"s role in co-production (table 2).…”

mentioning

confidence: 99%

Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry

2011

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This paper introduces the concept of service-dominant logic as a research paradigm in marketing management. It does so in the context of tourism management"s need to engage with wider debates within the mainstream management literature.Moreover it demonstrates the importance of service-dominant logic in uncovering the role played by co-production and co-creation in the tourism industry. These ideas are developed in detail through a case study of the UK hotel industry that draws on new empirical research undertaken by the authors.

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A General Framework for Explaining Internal vs. External Exchange

Cited by 51 publications

References 0 publications

Does Value Co-Creation Really Matter? An Investigation of Italian Millennials Intention to Buy Electric Cars

Does Value Co-Creation Really Matter? An Investigation of Italian Millennials Intention to Buy Electric Cars

Psychological Implications of Customer Participation in Co-Production

Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry

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