“…It provides a better understanding of complex structural measurements and path models and requires a smaller sample size (Hair et al , 2017). PLS-SEM has been deployed in the various context of studies, including consumer behavior (Tan et al , 2022b, Zhong et al , 2022; Le et al , 2021), tourism (Tan et al , 2022c, Fam et al , 2020; Tan et al , 2020a), education (Tan et al , 2022a) and human resources (Tan and Yeap, 2021; Tan et al , 2020b, Fam et al , 2020).…”