A Fuzzy PROMETHEE Approach for Mining Customer Reviews in Chinese

Peng, Yi; Kou, Gang; Li, Jun

doi:10.1007/s13369-014-1033-7

Cited by 76 publications

(55 citation statements)

References 26 publications

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“…Thus, we form the distribution linguistic decision matrix of five alternative tablet computers with respect to five attributes as shown in Tables 2-6. Then, according to Equations (5) and (6) (10)- (12). Here, we suppose the parameter δ = 0.3.…”

Section: Methodology and Resultsmentioning

confidence: 99%

“…For future studies, to make the decision result more comprehensive, it is worth noting that online reviews can be considered as well as online ratings [11,12]. Further, since the evaluation attribute is unknown, mining evaluation attributes from online reviews needs to be investigated.…”

Section: Discussionmentioning

confidence: 99%

“…The approach integrated the sentiment analysis technique and the intuitionistic fuzzy set theory. Using the mobile phone as research object, Peng et al presented a fuzzy PROMETHEE method to rank alternative products based on online product reviews provided by consumers [12]. To effectively analyze consumer reviews for the purpose of monitoring consumer satisfaction with mobile phones, Kang and Park proposed a sentiment analysis and Vlsekriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method to select the desirable mobile application [13].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Selecting Products Considering the Regret Behavior of Consumer: A Decision Support Model Based on Online Ratings

2018

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Abstract:With the remarkable promotion of e-commerce platforms, consumers increasingly prefer to purchase products online. Online ratings facilitate consumers to choose among products. Thus, to help consumers effectively select products, it is necessary to provide decision support methods for consumers to trade online. Considering the decision makers are bounded rational, this paper proposes a novel decision support model for product selection based on online ratings, in which the regret aversion behavior of consumers is formulated. Massive online ratings provided by experienced consumers for alternative products associated with several evaluation attributes are obtained by software finders. Then, the evaluations of alternative products in format of stochastic variables are conducted. To select a desirable alternative product, a novel method is introduced to calculate gain and loss degrees of each alternative over others. Considering the regret behavior of consumers in the product selection process, the regret and rejoice values of alternative products for consumer are computed to obtain the perceived utility values of alternative products. According to the prior order of the evaluation attributes provided by the consumer, the prior weights of attributes are determined based on the perceived utility values of alternative products. Furthermore, the overall perceived utility values of alternative products are obtained to generate a ranking result. Finally, a practical example from Zol.com.cn for tablet computer selection is used to demonstrate the feasibility and practically of the proposed model.

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Section: Methodology and Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Selecting Products Considering the Regret Behavior of Consumer: A Decision Support Model Based on Online Ratings

2018

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“…Elevli developed a method to make decisions about logistic transportation centers [18]. Peng et al conducted an online customer analysis on mobile phone users in Chine region by using Fuzzy PROMETHEE technique and thus compared different mobile phone models [19].…”

Section: Fuzzy Promethee Methodsmentioning

confidence: 99%

For Supplier Evaluation Process through Fuzzy PROMETHEE Method

Baki¹

2017

IJMMM

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Abstract-With increasing competition, high performance of organizations does not only depend on their individual performance but also on the performance of the other associates in the supply chain. Given the significant impact of the associates, it is clear that selection of a supplier is of great importance for organizations. In the present study, one of the decision making techniques, Fuzzy PROMETHEE technique, was employed to compare suppliers. Fuzzy sets were used to get rid of uncertainties in the evaluation process and due to easiness they offer to get the evaluation of decision makers orally.

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“…5 Most recently, a fuzzy theory was applied to a decision process to rank alternative products based on online customer reviews of products. 6 More approaches of fuzzy logic on group decisions can be found in Ref. 7. In real life, the process of group decision making is subject to di®erent perceptions and cognitive abilities of individual panel members (evaluators).…”

Section: Introductionmentioning

confidence: 99%

An Innovative Fuzzy-Neural Decision Analyzer for Qualitative Group Decision Making

Song

Seniuk

Koziński

et al. 2015

Int. J. Info. Tech. Dec. Mak.

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Many qualitative group decisions in professional¯elds such as law, engineering, economics, psychology, and medicine that appear to be crisp and certain are in reality shrouded in fuzziness as a result of uncertain environments and the nature of human cognition within which the group decisions are made. In this paper, we introduce an innovative approach to group decision making in uncertain situations by using fuzzy theory and a mean-variance neural approach. The key idea of this proposed approach is to defuzzify the fuzziness of the evaluation values from a group, compute the excluded-mean of individual evaluations and weight it by applying a variance in°uence function (VIF); this process of weighting the excluded-mean by VIF provides an improved result in the group decision making. In this paper, a case study with the proposed fuzzy-neural approach is also presented. The results of this case study indicate that this proposed approach can improve the e®ectiveness of qualitative decision making by providing the decision maker with a new cognitive tool to assist in the reasoning process.

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A Fuzzy PROMETHEE Approach for Mining Customer Reviews in Chinese

Cited by 76 publications

References 26 publications

Selecting Products Considering the Regret Behavior of Consumer: A Decision Support Model Based on Online Ratings

Selecting Products Considering the Regret Behavior of Consumer: A Decision Support Model Based on Online Ratings

For Supplier Evaluation Process through Fuzzy PROMETHEE Method

An Innovative Fuzzy-Neural Decision Analyzer for Qualitative Group Decision Making

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