1995
DOI: 10.1037/0003-066x.50.5.341
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A framework for health promotion and disease prevention programs.

Abstract: There is a disquieting sense that many theoretically based health behavior change programs have been only minimally effective. Part of the problem may be that most current theories have considerable overlap, primarily focus on intraindividual and other individual-level variables, and tend to neglect the environment and issues related to program implementation. A framework is developed for health promotion and disease prevention programs that makes use of epidemiological and health indicator data and Healthy Pe… Show more

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Cited by 112 publications
(73 citation statements)
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References 31 publications
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“…These include audience segmentation, message targeting, and product branding, placement, pricing, promotion, and positioning. 20,23 Social marketing for health promotion strategies incorporates behavior change theories like social cognitive theory, 24 the theory of reasoned action, 25 and the theory of planned behavior 25 to identify modifiable behavioral determinants that will likely respond to persuasive appeals. These strategies also incorporate communication theories such as the elaboration likelihood model 26 to increase the persuasive impact of messages and the likelihood that messages will affect specified behavioral determinants.…”
Section: Discussionmentioning
confidence: 99%
“…These include audience segmentation, message targeting, and product branding, placement, pricing, promotion, and positioning. 20,23 Social marketing for health promotion strategies incorporates behavior change theories like social cognitive theory, 24 the theory of reasoned action, 25 and the theory of planned behavior 25 to identify modifiable behavioral determinants that will likely respond to persuasive appeals. These strategies also incorporate communication theories such as the elaboration likelihood model 26 to increase the persuasive impact of messages and the likelihood that messages will affect specified behavioral determinants.…”
Section: Discussionmentioning
confidence: 99%
“…They were of three types: case studies, tool applications, and conceptual debates. Conceptual debates have been particularly vigorous (Blair 1995;Bonaguro and Miaoulis 1983;Buchanan, Reddy, and Hossain 1994;Grace 1991;Hastings andHaywood 1991, 1994;Lefebvre and Flora 1988;Maben and Clark 1995;McBrien 1986;Syre and Wilson 1990;Timmereck 1987;Tones 1994;Winett 1995), and no clear consensus has emerged. In the field of marketing, authors have offered several definitions, the most frequently quoted being Kotler and Zaltman's (1971) definition, which is reinforced by Kotler and Roberto (1989, p. 24): Since [1971], the term has come to mean a social change management technology involving the design, implementation, and control of programs aimed at increasing the acceptability of a social idea or practice in one or more groups of target adopters.…”
Section: The Essence Of Social Marketingmentioning
confidence: 99%
“…A recent survey of nursing homes in Sydney demonstrated a reduction in hypnotic and anxiolytic use since previous comparable surveys in 1995 and 1998(Snowdon et al 2005). There has also been increased use of antidepressants, which may be beneficial as depression in the institutionalized elderly has been undertreated historically (Snowdon et al 2005).…”
Section: Australia: a Systems Approachmentioning
confidence: 99%