Marketing Social Marketing in the Social Change Marketplace

Andreasen, Alan R.

doi:10.1509/jppm.21.1.3.17602

Cited by 734 publications

(975 citation statements)

References 48 publications

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“…First, 'publics' refer to externals (i.e., the target audience, secondary audiences, policymakers, and gatekeepers) and internal publics (i.e., those involved in some way with either approval or implementation of the programme) where target audiences play a major role in developing and implementing a planned programme (Andreasen, 2002). Consumers should be divided in user segments with regard to their readiness to adopt the change (i.e., innovators, early adopters, early majority, late majority and laggards) as derived from diffusion of innovation theory, developed by Rogers (1995).…”

Section: Social Marketingmentioning

confidence: 99%

“…Social marketing has a wide domain of application because it can be applied in any situation in which a socially critical individual behaviour needs to be addressed for a target audience (Andreasen, 2002). Additionally, it can also support the occurrence of behavioural changes.…”

Section: Social Marketingmentioning

confidence: 99%

“…Socially critical individual behaviour that arises from buying non-domestic food (i.e., import and export of the same type of produce from the same countries) is typical which, according to Andreasen (2002), needs to be addressed for a target audience. We suggest that there are potential benefits from social marketing for the subject matter given that policy and broader society have been interested in self-sufficiency.…”

Section: Social Marketing Perspectivementioning

confidence: 99%

“…In this, consumers and target audiences play a major role (Andreasen, 2002) and these need to be well understood (Kassirer & Lagarde, 2010). To this end, we suggest to follow the diffusion of innovation theory (Rogers, 1995) and to divide consumers into user segments with regard to their readiness to adopt the change, and then to design the campaign actions (e.g., advertising, events) which would be adjusted to each of these segments.…”

Section: Social Marketing Perspectivementioning

confidence: 99%

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A social marketing perspective on road freight transportation of fresh fruits and vegetables: a Slovene case

Bonča

Udovč

Rodela

2017

Economic Research-Ekonomska Istraživanja

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With the large increase in transportation over the last decades and the associated negative impacts upon the environment and society, a more sustainable use of transport is a crucial policy issue. This analysis focuses on road freight transport of selected produce (carrots, cabbage, apples and pears) with the aim to appraise the sustainability of road freight transport of these for the Slovene market. To this end, we take into account self-sufficiency, import and export features, transport needs, produce origin and prices differences between domestic and non-domestic produce. The method used for obtaining transported quantities, exported from and imported to the county, was material flow accounts (MFA). Then we undertook an analysis of sustainability of road transport of produce where we considered the country's transport needs. The study finds that road freight transport for selected produce is not sustainable. Recognising the normative dimensions of sustainability, the role of social marketing in this context is explored and suggestions on how to promote more sustainable transport solutions advanced.

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Section: Social Marketingmentioning

confidence: 99%

Section: Social Marketingmentioning

confidence: 99%

Section: Social Marketing Perspectivementioning

confidence: 99%

Section: Social Marketing Perspectivementioning

confidence: 99%

See 2 more Smart Citations

A social marketing perspective on road freight transportation of fresh fruits and vegetables: a Slovene case

Bonča

Udovč

Rodela

2017

Economic Research-Ekonomska Istraživanja

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“…The BC were first described by Andreasen. 18 We used the most recent adaptation, reported by French and Blair-Stevens. 15 Each study was assessed according to the reported use of the BC and the effectiveness of the intervention introduced.…”

Section: Selection Of Papersmentioning

confidence: 99%

Contribution of social marketing strategies to community-based obesity prevention programmes in children

Gracia‐Marco

Vicente-Rodríguez

Borys³

et al. 2010

Int J Obes

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Objectives: To review child and adolescent obesity prevention programmes to determine whether they have included the Social Marketing Benchmark Criteria (BC). In addition, we analysed whether there was a relationship between the presence of the criteria and the effectiveness of the programme. Methods: Interventions had to be aimed at preventing obesity through behaviour changes relating to diet, physical activity, lifestyle and social support, separately or in combination. A total of 41 interventions were identified in PubMed and Embase that fulfilled the inclusion criteria. Results: The more recent the studies, the greater the number of the BC that seem to have been used. However, regarding behaviour changes, we found the most effective period to be 1997-2002, with 100% of the interventions resulting in behaviour changes (9/9). In addition, almost all interventions resulted in improvements in body composition variables: 5 of 6 for body mass index or overweight/obesity prevalence and 6 of 6 for skin-folds. Conclusions: The presence of a higher number of BC does not assure higher effectiveness. Further research is required in this field. At the moment, studies aimed at preventing obesity in children and adolescents have not included social marketing aspects in their interventions in a comprehensive manner.

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Diabetes and Public Health in the United States

Vinicor

Rufo

Murphy

2003

International Textbook of Diabetes Mellitus

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Diabetes mellitus (DM) in the United States is a chronic disease epidemic. Further, the rate of increase in the prevalence of diabetes, year to year, is increasing, and the onset of diabetes is at ever younger ages, with prevalence of type 2 diabetes now increasing at greatest rates among people in their 30s. Should the epidemic of type 2 DM increase, even at its present rate, it is projected that there will be approximately 30 million persons with known DM in the United States by 2050. In essence, there will be more people with diabetes who have a longer duration of disease, with the devastating complications and associated morbidity, mortality, impaired quality of life, and costs; and this could increase substantially during the next two decades. The rise in prevalence observed in the United States is also happening throughout the world, and all countries can anticipate increasing challenges associated with DM.

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Marketing Social Marketing in the Social Change Marketplace

Cited by 734 publications

References 48 publications

A social marketing perspective on road freight transportation of fresh fruits and vegetables: a Slovene case

A social marketing perspective on road freight transportation of fresh fruits and vegetables: a Slovene case

Contribution of social marketing strategies to community-based obesity prevention programmes in children

Diabetes and Public Health in the United States

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