Incorporating multiple modes enables a product to change between different configurations, such as hybrid electric vehicles and washing machines. This paper investigates how multiple modes are constructed in modular product architecture-especially, how multi-modal modules are designed and used to construct overall product modality. The authors argue that product modality becomes viable by undertaking two strategies: temporal clustering, which activates and organizes different groups of modules in different modes, and modality propagation, which relies on modality of the product's subordinate modules. A solution that successfully incorporates modality enables the system to achieve functions with minimal system resources; however, it also introduces extra complexity to the design process. In the final section, the authors propose two techniques that promote multi-modal modules in design processes. This research work provokes the considerations of modality in product architecture. It claims modality is an important factor that leads to innovative design solutions.To emphasize the importance of modality, the authors present a case study of two pasta machines and compare the radical differences in their modular design solutions.