1983
DOI: 10.1080/03634528309378560
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A field study of listening needs in organizations

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Cited by 45 publications
(34 citation statements)
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References 5 publications
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“…Although not all sales interactions require the same degree of relationship development, a growing body of literature suggests that the role of a salesperson is becoming that of a relationship manager between companies rather than simply a spokesperson for its products (Hunt & Cussela, 1983;Weitz & Bradford, 1999). It is not just the product or service that is being sold that customers value but salespeople's ability to listen carefully to their explicit and implicit needs so that problems can be solved and priorities established between both parties.…”
Section: Resultsmentioning
confidence: 96%
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“…Although not all sales interactions require the same degree of relationship development, a growing body of literature suggests that the role of a salesperson is becoming that of a relationship manager between companies rather than simply a spokesperson for its products (Hunt & Cussela, 1983;Weitz & Bradford, 1999). It is not just the product or service that is being sold that customers value but salespeople's ability to listen carefully to their explicit and implicit needs so that problems can be solved and priorities established between both parties.…”
Section: Resultsmentioning
confidence: 96%
“…This was done because it was felt that, although a good working relationship does not guarantee that the salesperson is a good listener, it would be difficult to sustain such a relationship if the salesperson were not a good listener. Listening theory consistently points to a strong positive link between salespeople's listening and the quality of interpersonal relationships (Castleberry & Shepherd, 1993;Comer & Drollinger, 1999;Hunt & Cussela, 1983). Empirically, effective listening has been shown to be positively related to customers' intentions to work with salespeople in the future (Ramsey & Sohi, 1997), an indication of a quality relationship.…”
Section: Designmentioning
confidence: 92%
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“…Active listening has been shown to increase collaboration and group functioning (Auerbach, 2014;Bailey & Mitchell, 2006Cavalier, Klein & Cavalier, 1995;Hagen & Bouchard, 2015;Keil, Lee & Deng, 2013;Verma & Bedi, 2008). Active listening is essential for organizational communication effectiveness of superiors and subordinates (Hunt & Cusella, 1983). Active listening also improves training in organizations through feedback and building rapport (Hunt & Cusella, 1983).…”
Section: Non-technical Skillsmentioning
confidence: 99%
“…Active listening is essential for organizational communication effectiveness of superiors and subordinates (Hunt & Cusella, 1983). Active listening also improves training in organizations through feedback and building rapport (Hunt & Cusella, 1983).…”
Section: Non-technical Skillsmentioning
confidence: 99%