Waste heat is generally dissipated from process water to atmospheric air in cooling towers. In the present study, a novel design is used to extract more amount of heat without any additional energy input by incorporating secondary ambient air in an induced draft wet cooling tower. In addition, more fresh air is induced in the tower from the rain zone, which increases the effectiveness at any value of the water to air flow rate (L/G ratio). Moreover, tower characteristics, range, and evaporation loss were also increased due to the novel design. It is noteworthy that secondary fresh air increases effectiveness, heat rejection, and tower characteristics by 10.12%, 19.65%, and 26.11%, respectively, and decreases approach by 16.32% at 0.55 L/G ratio, 44°C inlet water temperature, 29.7°C dry bulb temperature, and 18.4°C inlet air wet bulb temperature.