A Factor Analysis of Broom and Smith's Public Relations Roles Scale

Reagan, Joey; Anderson, Ronald B.; Sumner, Janine; Hill, Scott

doi:10.1177/107769909006700126

Cited by 17 publications

(5 citation statements)

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“…As a result, an important throughline in JMCQ research in the 1990s was to describe and prescribe the roles of public relations practitioners (Lauzen, 1994; Leichty & Springston, 1996; Rentner & Bissland, 1990; Reagan et al, 1990; Ryan & Martinson, 1990; Shamir et al, 1990; Springston & Leichty, 1994). Ultimately, a valid theoretical description of practitioners’ roles would allow academics to further diagnose organizational constraints preventing better public relations behavior, but it would also allow practitioners to understand their own capacities to rectify public relations mismanagement.…”

Section: Resultsmentioning

confidence: 99%

From Pre-Science to Paradigm Shift: A Kuhnian Analysis of 100 Years of Public Relations Scholarship

Hollenczer,

Grunig,

Lee

et al. 2023

Journalism & Mass Communication Quarterly

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This article reviews the evolution of public relations from its pre-science period to the present-day using Thomas Kuhn’s theory of scientific development. The review discusses how public relations scholarship has grown and reached scientific maturity, in parallel with the institutionalization of public relations’ professional practice and higher education. This article highlights the evolving nature of the discipline, including the paradigmatic shift toward a multifunctional definition of public relations and focus on relationship theories, ethics, public behavior, and technology.

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Section: Resultsmentioning

confidence: 99%

From Pre-Science to Paradigm Shift: A Kuhnian Analysis of 100 Years of Public Relations Scholarship

Hollenczer,

Grunig,

Lee

et al. 2023

Journalism & Mass Communication Quarterly

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“…Ryan (1987) reported that while PR managers report having line responsibility for the various communication decision areas, they did not appear to be the sole decision makers. Reagan et al (1990) added further support for this position. They found that PR managers were only minor participants in advertising and promotion decisions, and played no role in sales force and distribution decisions.…”

Section: Introductionmentioning

confidence: 87%

Men and women as public relation managers in Greece and Turkey

Panigyrakis

Poulis

2009

EuroMed Journal of Business

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PurposeThe purpose of this paper is to examine and compare gender differences of Greek and Turkish public relations (PR) managers. In addition to that, the background variables, the job‐related factors and activities of the PR managers are examined.Design/methodology/approachIn the present paper, a cross cultural study between Greece and Turkey is undertaken. A mail survey is adopted as the most efficient data gathering technique and a total of 138 questionnaires are collected from companies of the service sector in both countries.FindingsThere are minor differences between male and female Greek and Turkish PR managers of the service sector, since there is a standardized type of scientific management. The role of PR managers is shown to be evolving, following a similar route internationally.Research limitations/implicationsDifficulties are encountered in specifying the firms that use PR managers in Turkey. A list of service companies known to use PR managers in Greece as well as in Turkey is provide by three major international advertising agencies.Originality/valueThe findings of this study provide an insight for the PR managers in Turkey. It is the first time that the PR managers in the Turkish service sector are under investigation.

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“…The higher loadings for hoth women and men on Factor 2 were implementing decisions made by others; writing, editing, and producing messages; disseminating messages; handling correspondence and making telephone calls; implementing event planning/logistics; making media contacts; and implementing new programs (see Tables 3 and 4). Broom and Dozier called public relations practitioners "technicians" if their work focused on such activities as writing public relations materials, editing and/or rewriting for grammar and spelling; handling the technical aspects, producing brochures or pamphlets, doing photography and graphics, and maintaining media contacts and placing press releases (Reagan et al, 1990, p. 180).…”

Section: A Two-factor Construct: Managers and Techniciansmentioning

confidence: 98%