A day at the museum: An augmented fine-art exhibit

Tillon, Anne Bationo; Marchand, Éric; Laneurit, Jean; Servant, Fabien; Marchal, Isabelle; Houlier, Pascal

doi:10.1109/ismar-amh.2010.5643290

Cited by 14 publications

(6 citation statements)

References 3 publications

(2 reference statements)

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“…We went beyond the boundary of existing research, which focuses on development of experimental environments or proof of concept [10]. Finally, this study adds to existing research (e.g., [28,4,126] on the use of immersive technologies (AR, VR, MR) in cultural heritage organizations, specifically the influence of mixed reality on visitor experience [39].…”

Section: Theoretical Contributionsmentioning

confidence: 99%

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

Bae¹,

Jung²,

Moorhouse³

et al. 2020

Preprint

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Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experience. However, how the characteristics of mixed reality affect satisfaction and brand loyalty has not been explored in previous research. The purpose of this study is to identify factors affecting satisfaction with mixed reality experiences at cultural and artistic visitor attractions and their influence on brand loyalty, which is connected with management performance. We propose a theoretical model based on brand equity theory in the context of mixed reality experience. Survey data were gathered from 251 respondents visiting a cultural and artistic visitor attraction in Seoul, Korea using a stratified sampling method. PLS-SEM was employed for the data analysis. The results suggest that the characteristics of mixed reality (interactivity, vividness) not only influence the affective aspects (perceived immersion, perceived enjoyment) of visitors’ experience, but also positively affect brand awareness, brand association, and brand loyalty.

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Section: Theoretical Contributionsmentioning

confidence: 99%

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

Bae¹,

Jung²,

Moorhouse³

et al. 2020

Preprint

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“…In parrellel, handheld AR guides have been explored by Damala et al (2008), Chang et al (2014), and Tillon et al (2010). Findings from these studies have shown that AR guides recieved positive feedback and helped participants to better appreciate paintings.…”

Section: Related Workmentioning

confidence: 99%

“…With these advances in both smart technologies and immersive media, several researchers (Chang et al, 2014;Tillon et al, 2010) have found new ways of addressing limitations of traditional guides. By using tablets and smartphones, their studies developed handheld augmented reality (AR) guides that superimposed virtual descriptions and graphics on artworks.…”

Section: Introductionmentioning

confidence: 99%

Comparison of Wearable Optical See-through and Handheld Devices as Platform for an Augmented Reality Museum Guide

Serubugo

Skantarova

Nielsen

et al. 2017

Proceedings of the 12th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Application

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Abstract:Self-service guides are a common way of providing information about artworks exhibited in museums. Modern advances in handheld mobile applications and wearable optical see-through devices that use augmented reality offer new ways of designing museum guides that are more engaging and interactive than traditional self-service guides such as written descriptions or audio guides. In this study we compare wearable (smart glasses) and handheld (smartphone) devices as a platform for an augmented reality museum guide. We have developed a museum guide for both a smartphone and smart glasses that can identify artwork, direct the visitors' attention to specific details in it, as well as engage them through a game. The platforms are compared based on participants' preference feedback and game performance, and are also evaluated by a coordinator from a collaborating museum. We conclude with a discussion of potentials of these platforms as augmented reality museum guides and suggest promising future work.

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“…Researchers have already investigated the potential of integrating AR in mobile multimedia for museums (Figure 1), showing that "Augmented Reality visualizations can provide extremely meaningful insights when applied in archaeological or historical parks or museums" [Damala et al 2007]. Several studies on AR with museums have described the potential benefits of this form of interpretation in cultural heritage, in terms of: technical challenges [Boyer and Marcus 2011;Van Krevelen and Poelman 2010;; interaction techniques [Keil et al 2013]; visitor engagement [Barry et al 2012;Tillon et al 2011;Keil et al 2014]; personalization of the museum visit ; tools to enable the artists to "augment" their painting with dynamic content [Lu et al 2014]; assessment underlining the contribution of AR in museum interpretation and its educational implications [Tillon et al 2010]; and the opportunity to bridge the gap between the digital and the physical [Damala et al 2008].…”

Section: Wearable Computing and Smart Glassesmentioning

confidence: 99%

The MIT Museum Glassware Prototype

Mason

2016

J. Comput. Cult. Herit.

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With the growth of enthusiasm for the adoption of wearable technology in everyday life, the museum world has also become interested in understanding whether and how to employ smart glasses to engage visitors with new interpretative experiences. The growing interest in wearable technology encourages experimentation with smart glasses, as this trend is going to influence digital media interpretation for museums in the near future. To explore the use of smart glasses in the museum, a Glassware prototype was designed and tested through a field experiment that took place at the Robotics Gallery at the MIT Museum. During the experiment, I observed and then interviewed participants. Finally, I analysed the data following a qualitative research approach. The findings of this study have to be seen as an initial contribution to the design of latest generation of smart glass apps, providing reflections for further studies and projects.

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A day at the museum: An augmented fine-art exhibit

Cited by 14 publications

References 3 publications

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

Comparison of Wearable Optical See-through and Handheld Devices as Platform for an Augmented Reality Museum Guide

The MIT Museum Glassware Prototype

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