A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey

Sanakulov, Nodir; Karjaluoto, Heikki

doi:10.1504/ijmc.2017.10001206

Cited by 4 publications

(6 citation statements)

References 16 publications

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“…A sharp increase in empirical research was observed for mobile technology adoption, but very small cultural effect was observed on its adoption process (Okazaki, ). Many other researcher have conducted cross‐country studies in various contexts such as mobile TV (Choi & Totten, ), mobile commerce (Dai & Palvi, ), smart phones (Jung, Hur, & Kim, ; Sanakulov & Karjaluoto, ), marketing (Ndubisi, Malhotra, Ulas, & Ndubisi, ), web egagment (Shiu, Walsh, Hassan, & Parry, ), and Internet banking (Im et al, ; Khalil, Nor, Sutanonpaiboon, & Hamimah Mastor, ; Yuen, Yeow, & Lim, ). The consequences of those studies identified that culture affects the technology acceptance process.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The recent literature review carried out by Sanakulov and Karjaluoto () showed that acceptance rates of paths between UTAUT constructs and intention are the highest. Other study used BI as dependent variable in their study (Sanakulov & Karjaluoto, ; Tarhini, Hone, Liu, & Tarhini, ) in Internet banking adoption, smartphone adoption, and e‐learning adoption. The intention to use m‐banking can be adopted as dependent variable in this study by using the below three constructs.…”

Section: Hypotheses Development and Proposed Modelmentioning

confidence: 99%

“…The hypotheses were analyzed in two main steps as given below: The researchers carried out the multiple regression analysis to investigate the associations between a set of independent variables and single dependent variable (Sanakulov & Karjaluoto, ). The main aim of this model is whether the independent variables PU, PEOU, and SI have an influence on dependent variable intention to use m‐banking services among Chinese and Pakistani peoples.…”

Section: Hypothesis Analysismentioning

confidence: 99%

See 2 more Smart Citations

Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values

Akhtar

Irfan

Sarwar

et al. 2019

Journal of Public Affairs

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Rapid development of smartphone technologies in Asian countries has increased the demand of mobile banking in financial services and mobile commerce. Current research is conducted for mobile banking adoption in China and Pakistan. The social influence was added with technology acceptance model to investigate the direct effect on individuals' intention. Moderating role of cultural values was explored in the proposed model. Empirical study was performed for the data received from both countries to examine the developed model. Multiple and hierarchical regression analyses (IBM SPSS software) were carried out to test the proposed hypotheses. We have observed that perceived usefulness, social influence, and perceived ease of use are significant predictors of individuals' intentions to adopt m-banking in Pakistan, whereas the perceived usefulness is an important predictor in China. The moderating role of cultural values was observed as dampening factor in positive relationship between social influence and individuals' intentions.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Hypotheses Development and Proposed Modelmentioning

confidence: 99%

Section: Hypothesis Analysismentioning

confidence: 99%

See 1 more Smart Citation

Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values

Akhtar

Irfan

Sarwar

et al. 2019

Journal of Public Affairs

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“…Since its general factors have not yet been tested from a banks and mobile apps company's viewpoint in enough settings; in particular, settings in the Kuala Lampur and other Malaysia states. Nevertheless, the purpose of using the UTAUT model is to do the examination a set of variables, which could predict m-commerce acceptance and use[3] [16] Furthermore, this examination has helped from the outcomes of related studies on the UTAUT model that described their material from developed countries base on m-commerce and other industries, [17] [18] [19] [20]It is important for this research to evaluate these factors when operate an examination on consumer intention to use m-commerce services in Kuala Lumpur.…”

Section: Unified Theory Of Acceptance and Use Of Technology Modelmentioning

confidence: 99%

Factors Influencing the Technology Acceptance of Mobile Commerce in Malaysia by using the Revised UTAUT Model

Alrawi

Samy

Yusoff

et al. 2019

IJRTE

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The purpose of this study is to study positive and negative factors that can substantially explain mobile commerce (m-commerce) acceptance in Malaysia. A technology acceptance model for m-commerce with eights factors is constructed. Data collected from 400 respondents are being tested on the proposed model. Confirmatory factor analysis is performed to test the reliability and validity of the model and structural equation modelling is performed to access the relationship between behavior intention and each factor. The acceptance of m-commerce is influenced by factors including performance expectancy, effort expectancy, social influence, facilitating conditions, Mobility, Personal İnnovation, Perceived Trust and use behavior; while Perceived risk is insignificant in this case The results of this study are useful for m-commerce providers in adapting their m-commerce promotion strategy. This study contributes to the practice by providing a model for m-commerce user technology acceptance, which can be used as the basis for future investigations.

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“…Therefore, it is considered a perfect model to determine the results for the perceived ease of use and perceived usefulness [29][30]. This study attempts to compare and find the relationships between the dependent variables (intention, market type template, usability, therapeutic, and technology acceptance model) [27,29,31,32,33,20]. According to [34], there are perceptions of smartphones' dependence on marketing, so that they are measurable and adapted to TAM constructs, such as acceptance of users' age [26,31,35,26].…”

Section: Underlying Theories (Tam Model)mentioning

confidence: 99%

The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

Alghizzawi¹,

Ghani²,

Som³

et al. 2018

IJET

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The aim of the study is to find out the effect of smartphone on marketing therapeutic tourist sites in Jordan. Several factors contribute to this study, including market type templates, therapeutic, demographic and their impact on tourist behavior in Jordan. We apply the technology acceptance (TAM) model to study through the incorporation of smartphone applications on marketing therapeutic tourist sites in Jordan. To achieve this, we use the quantitative research design and rely on appropriate data to test the hypothesis. We distributed questionnaire to 400 tourists as a sample of study but two hundred and four were collected. The researchers had used the structural equation modeling (PLS-SEM) for measuring relationships and correlations between variables and their impact on the behavior of tourists in Jordan. According to the study findings, there was a positive impact on market type template, therapeutic, and demographics on tourists' perceived ease of use of smartphone on marketing therapeutic tourist sites in the country. Perceived usefulness and perceived ease of use also led to an increase in tourists' intention to use smartphone.

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A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey

Cited by 4 publications

References 16 publications

Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values

Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values

Factors Influencing the Technology Acceptance of Mobile Commerce in Malaysia by using the Revised UTAUT Model

The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

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