A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Çifci, Sertaç; Ekinci, Yüksel; Whyatt, Georgina; Japutra, Arnold; Molinillo, Sebastián; Siala, Haytham

doi:10.1016/j.jbusres.2015.12.066

Cited by 149 publications

(116 citation statements)

References 43 publications

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“…Today, innovative groups are required to flawlessly mark items over various media, utilizing a similar voice, outline and informing, regularly with various imaginative groups and originators making separate brand augmentations [6]. Item Branding Strategies Across Multiple Platforms takes a gander at three top detergents organizations, such as the Unilever company, Ultra Tide, and how their inventive groups cooperated in marking an item with the goal.…”

Section: Resultsmentioning

confidence: 99%

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The Value of Consumer Goods Brands in Industrial Markets

Elgebali¹

2017

JBMS

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Little facts are known about the value of consumer goods brands in the industrial market. Theories have tried explaining the value associated with the of consumer brand equity. The research paper is aimed at exploring whether the consumer goods brands have more equity that the exclusively professional brands. The experiment is tested among 211 sample respondents in the industrial market in Egypt. The study will evaluate the diverse consumers' opinion on the topic of research. The report also provides the methodology of the data collection and the analysis. An evaluation will be given to show the reliability of the method chosen for data collection. A brief literature review will be associated with the research to give the guideline and boundaries of the research. The results for the synthesized data will be carefully stated into detailed perspective. This will allow readers to comprehend effectively the content of the research. Lastly, a conclusion will be given on the same to show the overall stand of the research findings and how they are of importance to learners.

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Section: Resultsmentioning

confidence: 99%

“…The first provision is the CGBs companies enjoy the greater top of mind awareness that the EPBs [6]. Awareness is created from the perception of the first impression the consumers have on the product.…”

Section: Resultsmentioning

confidence: 99%

The Value of Consumer Goods Brands in Industrial Markets

Elgebali¹

2017

JBMS

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“…There are many methods of assessing the quality of process, as well as assessing of service quality (e.g. Çifci et al, 2016;Chu & Hsu, 2017;Gulc, 2017;Ingaldi, 2016;Lee & Cheng, 2018).…”

Section: Introductionmentioning

confidence: 99%

Contemporary Quality Management Model of Professional Services in B2c and B2b Systems Cooperation

Klimecka-Tatar

2018

10th International Scientific Conference “Business and Management 2018”

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In the paper the method for assessing the quality of professional services in the B2C (business to customer) and B2B (business to business) systems has been presented. The quality evaluation is analyzed according to relationships in the implementation of professional medical services (medical and prosthetic service). A dependence of information flow, knowledge management has been performed as a factor that builds mutual trust between the client (patient), service provider (dentist) and subcontractor (dental technician). The quality management model in the context of B2C and B2B cooperation has been emphasized.

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“…Cifci et al, (2016) Model2: Jin dan Leslie (2009) Extended model of Cifci et al Model 3 adalah penggabungan dari model Cifci et al Dan Jin dan Leslie.…”

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Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta

Fernando

2019

JMBK

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This study aims to determine whether there is influence of Brand Awareness to Brand Reputation, to know whether there is influence of Service Quality to Brand Reputation, to know whether influence of Staff Behavior to Brand Reputation, to know whether there is influence of Self Congruence to Brand Reputation, and to know whether there is influence of Brand Identification to Brand Reputation, to know whether there is influence of Brand Association to Brand Reputation, to know whether there is influence of Brand Reputation to Brand Satisfaction, to know whether there is influence of Brand Satisfaction to Brand Trust, to know whether there is influence of Brand Trust to Brand Loyalty, The sample used is 600 respondents who become consumer companies with data analysis techniques that are multiple regression using AMOS program.

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A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Cited by 149 publications

References 43 publications

The Value of Consumer Goods Brands in Industrial Markets

The Value of Consumer Goods Brands in Industrial Markets

Contemporary Quality Management Model of Professional Services in B2c and B2b Systems Cooperation

Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta

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