2002
DOI: 10.1108/10662240210422495
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A cross‐industry review of B2B critical success factors

Abstract: Business‐to‐business international Internet marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organisation’s competitive advantage. However, market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. Difficulties resulting from these new trends have been cited in the literature. Research into identifying what are the critical success factors for global market entry is rare. This research presents a comprehensive review in this fi… Show more

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Cited by 88 publications
(52 citation statements)
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“…Researchers have begun exploration of barriers to trans-national e-commerce relationships (Eid et al, 2002). These barriers include objective technical issues such as networkinfrastructure and computer literacy (Reddy and Iyer, 2002), as well as subjective factors such as culture (Yap et al, 2006)) and trust (Olson and Olsen, 2000;Aljifri et al, 2003).…”
Section: E-readiness At the Trans-national Levelmentioning
confidence: 99%
“…Researchers have begun exploration of barriers to trans-national e-commerce relationships (Eid et al, 2002). These barriers include objective technical issues such as networkinfrastructure and computer literacy (Reddy and Iyer, 2002), as well as subjective factors such as culture (Yap et al, 2006)) and trust (Olson and Olsen, 2000;Aljifri et al, 2003).…”
Section: E-readiness At the Trans-national Levelmentioning
confidence: 99%
“…Integration is the provision of links between underlying IT systems in support of partnership and process improvement. Eid, et al (2002) reviewed the existing literature to identify factors that influence the success of global B2B e-commerce marketing. The authors categorized these factors into five groups: factors related to marketing strategies, to web sites, to globalization, to internal issues, and to external issues.…”
Section: Csfs For E-commerce In Developed Countriesmentioning
confidence: 99%
“…Indeed, by looking at the literature, it is clear that many authors over the last decade have focused on changes to EPM, although few have considered how flexibility can be achieved. Eid et al [35] categorized flexibility into: marketing strategy, website, IT, technical support, global, internal, and external. Researchers are using the word flexibility to define different types of changes.…”
Section: E-procurement Marketplacementioning
confidence: 99%