Abstract:This article investigates human's emotional responses on coloursin Eastern Arabian Gulf culturebased on a questionnaire. Totally 10 colour options were evaluated (i.e. violet, orange, green, red, blue, yellow, black, gray, white and no color) by 80 subjects based on 12 basic descriptive variables including clean, fresh, liked, new, heavy, hard, warm, modern, active, tense, relaxing, concentration.White colour was associated with emotion: clean, new, relaxing and concentration. Yellow is associated with freshne… Show more
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