2000
DOI: 10.1300/j149v01n02_01
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A Cross-Cultural Comparison of Travel Push and Pull Factors

Abstract: Tourism marketers are confronted with the dilemma of whether standardization or the tailoring of services, products and marketing programs for specific markets is more effective and efficient. It remains to be addressed in tourism research whether travelers from varying cultural backgrounds seek different travel benefits and have different preferences for travel products and services, and to what extent they are similar in their travel behaviors. This research study used national household travel surveys condu… Show more

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Cited by 131 publications
(90 citation statements)
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References 18 publications
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“…Whereas push factors refer to the forces that push individuals from home and make decision to travel, pull factors simultaneously pull them toward a specific destination. Thus, destination marketers and promoters in the tourism industry should keep in mind about the importance of travel motivations, and give more marketing efforts to matching the main attributes of a destination with the needs and expectations of potential customers [21], [22].…”
Section: A Travel Motivationmentioning
confidence: 99%
“…Whereas push factors refer to the forces that push individuals from home and make decision to travel, pull factors simultaneously pull them toward a specific destination. Thus, destination marketers and promoters in the tourism industry should keep in mind about the importance of travel motivations, and give more marketing efforts to matching the main attributes of a destination with the needs and expectations of potential customers [21], [22].…”
Section: A Travel Motivationmentioning
confidence: 99%
“…For example, tourists from the UK, Germany, France and Japan show the same push factors but different pull factors (Yuan & McDonald, 1990). You, O'Leary, Morrison, & Hong, (2000) discovered that Japanese and UK tourists have significant differences not only on pull factors but also push factors. It seems likely, therefore, that people may also have different motivations for attending music festivals according to their different cultures.…”
Section: Festival-goer Motivationmentioning
confidence: 99%
“…With respect to the tourism industry, numerous studies take as reference the country dimension to explain different aspects of tourist consumer behaviour: information search behaviour Gursoy & Umbreit, 2004), hospitality (McCleary, Choi, & Weber, 1998;Mok & Armstrong, 1998;Yuksel et al, 2006), destinations (Iverson, 1997;Kozak, 2002;Lee & Lee, 2009;Sakakida, Cole, & Card, 2004;You, O'Leary, Morrison, & Hong, 2000) and airline passengers (Kim & Prideaux, 2003). But although the presence of cultural differences and their impact has been dealt with in many aspects of human behaviour, very few studies analyse tourists' perceptions and their attitude and behaviour towards an urban destination in terms of their country of residence.…”
Section: [Table 1]mentioning
confidence: 99%