A cross-cultural comparison of expectations in romantic relationships: India and the United States

Cionea, Ioana A.; Gilder, Bobbi J. Van; Hoelscher, Carrisa S.; Anagondahalli, Deepa

doi:10.1080/17513057.2018.1542019

Cited by 10 publications

(6 citation statements)

References 38 publications

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“…This unequal distribution of power is also preserved in their dating practices, whereby one partner has more power and status in the relationship than the other. Individuals belonging to these countries may also look at dating as an opportunity to gain status by pairing up with partners who belong to a higher social stratum compared to them (Cionea et al, 2019). Thus, advertisements targeting high-power distance societies will appeal to people’s need to gain status and dominance to preserve this social disparity (Cheong et al, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

Does Online Dating Promotion Vary Across Cultures? A Cross-cultural Analysis of Homepage Advertisements of Online Dating Services in 51 Countries

Paul

Ahmed

Zaluski

2021

Journal of Creative Communications

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This study extends our understanding of the influence of culture on advertising within the novel context of online dating. People around the world have come to depend on online dating services (ODSs) to participate in the dating process. Since the norms and expectations of dating are influenced by a country’s cultural values, we expect ODSs to adapt their advertising messages to be congruent with these values. Using the Pollay–Hofstede framework, we examine the relationship between advertising appeals used by 1,003 ODSs from 51 countries and the cultural dimensions of these countries. Results showed that ODS advertisements appealed to people’s need for relationship, friendship, entertainment, sex, status, design and identity. The use of these appeals was congruent with only the individualism/collectivism and uncertainty avoidance cultural dimensions. Based on these results, we argue that ODS’s overwhelming use of culturally incongruent advertising messages can lead to a global transformation and homogenisation of the dating culture.

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Section: Literature Reviewmentioning

confidence: 99%

Does Online Dating Promotion Vary Across Cultures? A Cross-cultural Analysis of Homepage Advertisements of Online Dating Services in 51 Countries

Paul

Ahmed

Zaluski

2021

Journal of Creative Communications

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“…Pada penelitian ini, EVT digunakan bersama dengan disposition theory dan parasocial relationship theory. Studi lain menggunakan EVT bersama dengan social identity approach (Nicholls & Rice, 2017), teori penetrasi sosial (S. Y. , model relasional (Cionea et al, 2019), Modality Agency-Interactivity-Navigability (MAIN) Model (Waddell, 2018), communicative reciprocity dan paralinguistic digital affordances (Carr et al, 2018), confirmation bias (Tao, 2018), structural equation modeling dan two-group model (J. Lee, 2020), dan social entrainment theory (Kalman et al, 2021).…”

Section: Diskusimentioning

confidence: 99%

“…Lee, 2020), komunikasi antarpribadi (Bennett et al, 2020Bippus & Young, 2020), komunikasi kesehatan (Logos et al, 2021;. Selain itu, ditemukan pula konteks komunikasi termediasi komputer, hubungan antarbudaya, forum dukungan online, komunikasi pemasaran, krisis komunikasi dan komunikasi sains (Bogomoletc & Lee, 2021;Cionea et al, 2019;Li et al, 2018;Nicholls & Rice, 2017;Tao & Song, 2020;.…”

Section: Diskusiunclassified

Perkembangan aplikasi teori pelanggaran harapan dalam berbagai konteks komunikasi: tinjauan pustaka sistematis

Gustia

Irwansyah²

2022

JKP

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Departing from interpersonal relationships that focus on nonverbal communication, it is interesting to see the use of expectancy violation theory (EVT) to analyze the wider context of communication in today's conditions, especially with the presence of new media and sophisticated technology. This study uses a systematic literature review method to explain the development of expectancy violation theory usage in the communication context over the last five years. After screening the articles, there were 31 articles using expectancy violation theory as one of the main theories. Based on the analysis of journal articles, most of the expectancy violation theory research was conducted in 2018 in the United States and discusses the concept of expectancy violation in general. In its development, until now, EVT is still relevant for various contexts, although the results are diverse because there are studies that reject the assumption of EVT. However, on the other hand, there is still a lot of research in EVT whose conceptual results vary but still support the theory.

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“…Looser cultures tolerate a broader range of behaviour and are more permissive, whereas tighter cultures have stricter norms and greater conformity to social rules. In tight societies, such as India, young adults, despite their growing independence, appear to have less autonomy compared to Western societies, where greater freedom is granted in making choices concerning relationships, including their formation and termination, with a large number of non-committal relationships [ 50 , 51 ]. In the current study, we have selected these two countries for their different cultural characteristics.…”

Section: Introductionmentioning

confidence: 99%

Attachment insecurity and breadcrumbing engagement in young adults: a cross-sectional, cross-country study in India and Spain

Khattar,

Huete,

Navarro

2023

BMC Psychol

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Background Breadcrumbing, defined as the act of sending out flirtatious, but non-committal text messages to lure a sexual/romantic partner without expending much effort, has gained attention in popular culture and the media due to its relevance to contemporary dating dynamics. However, there is lack of evidence of the association between attachment insecurity and breadcrumbing This study aims to uncover the potential relationship between breadcrumbing engagement and attachment insecurity among Indian and Spanish young adults. Methods Data were collected through an anonymous online survey answered by 334 adults in India and by 348 adults in Spain aged between 18 and 40 years old. A linear regression model in both countries was run to examine breadcrumbing engagement and its relationship with the set of sociodemographic variables included in the study (participants’ age and sex, sexual orientation, relationship status and educational level) and the two dimensions of attachment insecurity (anxious and avoidant). Results The results showed that insecure attachment, both anxious and avoidant, were associated with engaging in breadcrumbing in both the countries. However, there was a stronger association between anxious attachment and breadcrumbing in India compared to Spain, where the association was stronger between avoidant attachment and breadcrumbing. Conclusions Findings from this study offer insight into an under-studied practice in the context of interpersonal relationships (i.e., breadcrumbing behaviour) and show the importance of attachment theoretical framework to hypothesize and analyse expectations regarding strategies to negotiate intimate relationships and the breadcrumbing experience particularly.

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A cross-cultural comparison of expectations in romantic relationships: India and the United States

Cited by 10 publications

References 38 publications

Does Online Dating Promotion Vary Across Cultures? A Cross-cultural Analysis of Homepage Advertisements of Online Dating Services in 51 Countries

Does Online Dating Promotion Vary Across Cultures? A Cross-cultural Analysis of Homepage Advertisements of Online Dating Services in 51 Countries

Perkembangan aplikasi teori pelanggaran harapan dalam berbagai konteks komunikasi: tinjauan pustaka sistematis

Attachment insecurity and breadcrumbing engagement in young adults: a cross-sectional, cross-country study in India and Spain

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