A cross-cultural analysis of how individualism and collectivism impact collaborative consumption

Ianole-Călin, Rodica; Francioni, Barbara; Masili, Giorgia; Druică, Elena; Goschin, Zizi

doi:10.1016/j.resconrec.2020.104762

Cited by 39 publications

(62 citation statements)

References 65 publications

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“…Regarding the conceptual support of SDT (Deci and Ryan, 2000), the intrinsic motivation dominates as the impact upon the intention, hinting that the process of CC and its details are the most important for our participants. This is in line with recent results highlighting the significant influence of responsibility as a dimension of individualism, on the attitude towards CC, in a cross-country analysis in Romania and Italy (Ianole-Călin et al , 2020). The lack of relevance of the economic dimension (expressed as saving time and money) could also be explained by its absence, at least in perception.…”

Section: Discussionsupporting

confidence: 92%

What drives Generations Y and Z towards collaborative consumption adoption? Evidence from a post-communist environment

Ianole-Călin

Druică

Hubona

et al. 2020

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Purpose This study aims to explore the relationship between different categories of motivation and the intention to engage in collaborative consumption (CC), using attitude as a mediator. Design/methodology/approach The authors extend an existing measurement scale focused on sustainability, enjoyment, reputation and economic benefits, as factors relevant in shaping how people perceive CC. The extension includes the role of personal beliefs and social relationships. The authors conduct a mediation analysis using partial least squares path modelling. Findings This study partially confirms existing literature: sustainability and enjoyment are positively related and statistically significant in predicting attitude towards CC, while only enjoyment impacts behavioural intention; attitude further impacts behavioural intention. Further, reputation and economic benefits positively and significantly impact attitude; economic benefits are not significant for behavioural intention in this study’s Romanian sample, but reputation is. Neither beliefs nor relationships are significantly associated with behavioural intention. Originality/value The authors investigate CC determinants in a post-communist economy, a novel setting for the development of sharing economy, as most studies focus on traditionally developed economies.

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Section: Discussionsupporting

confidence: 92%

What drives Generations Y and Z towards collaborative consumption adoption? Evidence from a post-communist environment

Ianole-Călin

Druică

Hubona

et al. 2020

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“…That is, if they address the trust aspects properly concerning customer participation, better service outcomes and a higher level of well-being (Asokan Ajitha et al , 2019) may result. This is also supported by recent results illustrating that the advice dimension of collectivism, as measured for Romanians with the Auckland Individualism and Collectivism Scale, significantly impacts the subjective norms regarding the adoption of sharing economy services (Ianole-Călin et al , 2020), a sector characterized by many transformative attributes.…”

Section: Managerial Implicationssupporting

confidence: 69%

Understanding sources of financial well-being in Romania: a prerequisite for transformative financial services

Ianole-Călin

Hubona

Druică

et al. 2020

JSM

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Purpose The purpose of this paper is to investigate the extent to which financial behavior and financial well-being are affected by cognitive and non-cognitive factors in a specific Romanian post-communist context. This study shows that financial well-being is significantly linked to both financial education and to a set of non-cognitive factors. This paper offers strategic insights on what financial services should communicate to consumers and how they should be communicated, achieve the mutual benefits of the transformative paradigm. Design/methodology/approach This study uses an online sample of 1,602 participants, representative of the general population in Romania concerning income and education, to collect data on financial anxiety, financial security and financial saving behavior (dependent variables), self-control, optimism, future orientation, deliberative thinking and financial literacy (independent variables). This paper measures the latent constructs – as composite indices, using partial least squares – path modeling. Working with WarpPLS software version 6.0 allows exploration of both linear and non-linear relationships involved in the model, along with their practical and managerial implications. Findings The results indicate that the key component to address in the development of financial services (in the post-soviet context) is financial anxiety. This study finds that, in contrast to Western countries, in Central, Eastern and Southeastern Europe (CESEE), financial education is not always a panacea. Additionally, financial security is not always the most important goal for consumers. Practical implications This paper suggests managerial recommendations for redefining the relationship between banks and the Romanian population, focused mainly on diminishing financial anxiety and increasing financial security, as key elements of transformative financial services. Originality/value The study highlights the significant role played by behavioral variables in shaping financial well-being in Romania, being among the very few investigations illustrating the relevance of the topic in post-communist countries. This research shows unique challenges for the design of transformative financial services in a specific (post-communist) setting and provides insights on how financial services marketing can become more effective in the CESEE region.

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“…According to [22], it is expected that USD 40.2 billion in sales for online platforms will be reached by 2022. C2C commerce is widely spread in developed countries [23]. In this respect, China is recognized as one of the countries with the highest growth in C2C [24].…”

Section: Introductionmentioning

confidence: 99%

eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

Bueno

Gallego

2021

JTAER

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This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

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A cross-cultural analysis of how individualism and collectivism impact collaborative consumption

Cited by 39 publications

References 65 publications

What drives Generations Y and Z towards collaborative consumption adoption? Evidence from a post-communist environment

What drives Generations Y and Z towards collaborative consumption adoption? Evidence from a post-communist environment

Understanding sources of financial well-being in Romania: a prerequisite for transformative financial services

eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

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