A Critical Review of Marketing Research on Diffusion of New Products

Success Factors in Product Seeding: The Role of Homophily

“…It takes a while to build a large-enough group of adopters who would effectively influence the diffusion (Chandrasekaran and Tellis 2007). During the early stages of diffusion, there are few adopters and those who adopt the product may spread WOM to their peers and initiate chains of adoptions.…”

Innovation diffusion and new product growth models: A critical review and research directions

“…We do not aim in this paper to cover the entire diffusion literature; for that, we refer the reader to recently published diffusion overviews (Mahajan et al (2000); Meade and Islam (2006);Hauser, Tellis and Griffin (2006); Chandrasekaran and Tellis (2007); and Krishnan and Suman (2009)). Rather, we feel that there is a need for a review paper that integrates the modeling efforts of various types of interpersonal influences into a single framework and reviews studies that have explored the manifestations of these influences within and across markets and brands.…”

Easy, reliable method for mid-term demand forecasting based on the Bass model: A hybrid approach of NLS and OLS

“…The Bass model is a corner stone for modeling the diffusion of new products (Bass, 1969;Chandrasekaran & Tellis, 2007;Jiang & Jain, 2012;Mahajan, Muller, & Bass, 1990;Özkaya, 2008).…”

“…Thus, the Bass model has been very popular due to its parsimony and explanatory power (Chandrasekaran & Tellis, 2007).…”