A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products

Berry, Christopher; Mukherjee, Amaradri; Burton, Scot; Howlett, Elizabeth

doi:10.1016/j.jretai.2015.04.004

Cited by 81 publications

(58 citation statements)

References 12 publications

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“…Nutritional value has been referred as an important factor at the time of purchase (Volkova & Mhurchu, ), however, our results indicated that price and/or appearance showed the same importance, indicating that the usefulness of nutrition labels in food purchasing is currently low (Gomes, Nogueira, Ferreira, & Gregório, ). Despite brand name and country of origin are also described as a purchase factor (Berry, Mukherjee, Burton, & Howlett, ), respondents curiously did not consider the food manufacturer or its location as relevant factors.…”

Section: Discussionmentioning

confidence: 99%

Evaluation of food labelling usefulness for consumers

Moreira

García‐Díez

Almeida

et al. 2019

Int J Consumer Studies

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Food labelling is a means of communication between food business operators and consumers, representing an important factor in consumer purchasing decisions. The enforcement of the new food labelling policy is aimed to improve food safety and public health through the mandatory indication of information and nutritional values. To understand the usefulness of the information provided for consumers, a survey was carried out to assess the efficacy of the information presented in food labelling. Principal component analysis was performed to obtain a smaller number of uncorrelated factors regarding the usefulness of food labelling. Results showed consumers usually do not read food labels due to lack of time and excessive information. Additionally, food labelling was observed to be more useful for specific consumer groups, such as, athletes, consumers with health conditions or consumers concerned with a healthy lifestyle. The results of the present study highlight the need of information campaigns by public health authorities to show the importance and advantages of reading food labels as well as the development of essential information which should be quickly and clearly seen and understood by consumers.

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Section: Discussionmentioning

confidence: 99%

Evaluation of food labelling usefulness for consumers

Moreira

García‐Díez

Almeida

et al. 2019

Int J Consumer Studies

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“…Interest in country of origin of a food is understood to be a preference of consumers for foods produced in their own country [19,20], following either from inferences about food quality and safety, or a belief that locally produced foods are better for the local economy. The ranking of important issues on food labels is not consistent across countries [17].…”

Section: Discussionmentioning

confidence: 99%

A survey of consumer attitude towards nutrition and health statements on food labels in South Australia

Riley¹,

Bowen²,

Krause³

et al. 2016

FFHD

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Background: For many decades, Australia has required a Nutrient Information Panel to be included on food packaging, usually on the back of products. Recently, two regulated, voluntary systems were introduced for use on food packaging in Australia: the Health Star Rating system and nutrient content and health claims. Nonetheless, the scope and potential for these new initiatives to achieve their purpose is partly depdendant on their perception by consumers. This report describes the results of a population based survey of South Australian adults about how various elements of food labels are used to inform their purchase decisions. Methods:A survey was conducted using a random stratified sampling technique in people aged 15 years and older in the Australian state of South Australia. All surveys were administered faceto-face to 3005 people between September 2015 and December 2015. Data was weighted by the inverse of the individual's probability of selection, as well as the response rate in metropolitan and country regions and then reweighted to benchmarks from the June 2014 Estimated Resident Population calculated by the Australian Bureau of Statistics. Results:The response rate for the survey was 57.3%. Most respondents to the survey rated their own dietary intake as 'healthy' (61.5%) or 'extremely healthy' (9.1%). Aside from price, country of origin was nominated as the most important information on the food label of a food bought for the first time (by 35.0%), followed by the ingredient list (21.6%) and claims about nutrition (20.9%). The response to this question was markedly different by age group, with almost half (48.3%) of those aged 55 years or over considering that country of origin was the most important information to look for. For the youngest age group (15-34 yrs), 28.4% considered the ingredient list was the most important information, 26.5% considered claims about nutrition to be most important, and 22.2% considered country of origin to be the most important information on the food label. The Nutrition Information Panel was used to guide the purchase decision for a new breakfast cereal by more than half of respondents (50.8%), while a statement on the front of the pack about how the food effects health was used to guide the purchase decision of only 8.9%. While only 22.1% disagreed (16.4% disagreed somewhat, 5.7% disagreed completely) with the statement that 'the Nutrient Information Panel on food packaging is a trustworthy source of information,' almost double the amount of subjects at 44.0% disagreed (36.1% disagreed somewhat, 17.9% disagreed completely) that 'statements about health on food packaging are a trustworthy source of information.' Conclusion: For South Australian adults, statements about health benefits of food on food packaging are viewed with much greater suspicion than the nutrient information panel. Attitudes towards food packaging varied more by age group than by sex of the respondent. For an unfamiliar food, country of origin is considered the most important information ...

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“…This is similar to "credibility trust" in a buyer-seller relationship, which reflects the extent to which a company is believed to have the ability to fulfill its promises and satisfy the other party's needs (Doney and Cannon, 1997). When a company is perceived to originate from a highly competent country, it is likely that there will be a positive halo effect on the company's products, which can result in more favorable attitudes toward the company's goods (Berry et al, 2015).…”

Section: 2mentioning

confidence: 98%

Effects of country-of-origin stereotypes on consumer responses to product-harm crises

Barbarossa

Pelsmacker

Moons

2018

IMR

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Purpose -The purpose of this paper is to investigate "how" and "when" the stereotypes of competence and warmth, that are evoked by a foreign company's country-of-origin (COO), affect blame attributions and/or attitudes toward a company's products when a company is involved in a product-harm crisis. Design/methodology/approach -Study 1 (n ¼ 883) analyzes the psychological mechanisms through which perceived COO competence and warmth differently affect blame attributions and evaluative responses. Study 2 (n ¼ 1,640) replicates Study 1's findings, and it also investigates how consumer ethnocentrism, animosity toward a country, and product category characteristics moderate the hypothesized COO's effects. Findings -COO competence leads to more favorable attitudes toward the involved company's products. This effect increases when the company sells high-involvement or utilitarian products. COO warmth leads to more favorable attitudes toward the involved company's products directly as well as indirectly by diminishing blame attributions. These effects increase when consumers are highly ethnocentric, or the animosity toward a foreign country is high. Originality/value -This paper frames the investigation of COO stereotypes in a new theoretical and empirical setting, specifically, a product-harm crisis. It demonstrates that consumers differently evaluate a potential wrongdoing company and its harmful products in a product-harm crisis based on their perceptions of a company's COO competence and warmth. Finally, it defines the moderating effects of individual, consumer-country-related and product characteristics on the hypothesized COO effects.

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A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products

Cited by 81 publications

References 12 publications

Evaluation of food labelling usefulness for consumers

Evaluation of food labelling usefulness for consumers

A survey of consumer attitude towards nutrition and health statements on food labels in South Australia

Effects of country-of-origin stereotypes on consumer responses to product-harm crises

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