2018
DOI: 10.1108/imr-06-2016-0122
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Effects of country-of-origin stereotypes on consumer responses to product-harm crises

Abstract: Purpose -The purpose of this paper is to investigate "how" and "when" the stereotypes of competence and warmth, that are evoked by a foreign company's country-of-origin (COO), affect blame attributions and/or attitudes toward a company's products when a company is involved in a product-harm crisis. Design/methodology/approach -Study 1 (n ¼ 883) analyzes the psychological mechanisms through which perceived COO competence and warmth differently affect blame attributions and evaluative responses. Study 2 (n ¼ 1,6… Show more

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Cited by 46 publications
(87 citation statements)
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“…This may imply that country-oforigin information becomes more accessible and relevant for wellknown brands in consumer perceptions of brand globalness, compared with lesser-known brands from the same country. These findings are in general agreement with extant literature on country-of-origin effects (Han, 1989: Jaffe & Nebenzahl, 2006Sharma, 2011;Barbarossa et al, 2018;Suter et al, 2018) and may also imply that country-of-origin effects can also occur in consumer perceptions of brand globalness.…”
Section: Theoretical Implicationssupporting
confidence: 90%
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“…This may imply that country-oforigin information becomes more accessible and relevant for wellknown brands in consumer perceptions of brand globalness, compared with lesser-known brands from the same country. These findings are in general agreement with extant literature on country-of-origin effects (Han, 1989: Jaffe & Nebenzahl, 2006Sharma, 2011;Barbarossa et al, 2018;Suter et al, 2018) and may also imply that country-of-origin effects can also occur in consumer perceptions of brand globalness.…”
Section: Theoretical Implicationssupporting
confidence: 90%
“…Country image can also evoke emotional responses by linking the brand to positive and/or negative associations with the country of origin (Chattalas, Kramer, & Takada, 2008;Herz & Diamantopoulos, 2013). In addition, the country-of-origin literature has indicated that it affects brand-related behavior (Herz & Diamantopoulos, 2013;Verlegh & Steenkamp, 1999) and attribution of blame in a product-harm crisis (Barbarossa et al, 2018). Note that, our study, among many others, examines the cognitive effects of country of origin on consumer evaluations of brand quality.…”
Section: Country-of-origin and Brand Globalness Effectsmentioning
confidence: 86%
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“…When consumers have associations of high levels of country competence, their expectations are related to a company’s ability to produce the best products, to control consistent product quality, and generally to operate as a market leader in a product category (Wang et al 2012). When consumers perceive a company as originating from a highly competent country, they will likely infer higher product quality, which can result in more favorable attitudes toward the company’s goods (Barbarossa, De Pelsmacker, and Moons 2018) and possibly higher purchase intentions, even in the aftermath of a crisis. However, we argue that country competence is not a diagnostic cue for consumers to infer the favorability of a company’s intentions toward out-group members because a lack of competence is not associated with consumer appraisals of harm and threat (Klein and Dawar 2004; Lange and Washburne 2012).…”
Section: Conceptual Modelmentioning
confidence: 99%