A theoretical attempt is proposed to explain of auxeticity of elastic materials by use of nonlinear models of elastic deformations for wide range of strain values up to moderate level. The analytical expressions are obtained that corresponds to three kinds of universal deformations (simple shear, uniaxial tension, omniaxial tension) within the framework of three well-known in the nonlinear theory of elasticity models -two-constant Neo-Hookean model, three-constant Mooney-Rivlin model, five-constant Murnaghan model. A most interesting novelty consists in that the sample from elastic material is deformed as the conventional material for small values of strains whereas as the auxetic with increasing to moderate values of strains.