“…Industries also are attempting to improve their ethical climate as reflected in a recent study sponsored by the Direct Selling Association (Chonko et al, 2002). The focus on ethics is also seen in higher education through ethics research and increased offerings for ethics related courses (Shaw, 1996) Concern about ethical behavior and the desire to better understand ethical decision making has led to the development of numerous models and frameworks in the marketing (Ferrell and Gresham, 1985;Ferrell, Gresham and Fraedrick, 1989;Wobtruba, 1990Wobtruba, , 1993Hunt and Vitell, 1991;Chonko, 1995), management (Trevino, 1986;Boomer et al, 1987;Jones, 1991;Bowes-Sperry and Powell, 1999;Beu et al, 2003;Schepers, 2003) and accounting disciplines (McDevitt and Van Rise, 2002). For a review of ethical decision making models in the counseling and development context, one should read Cottone and Claus (2000).…”