1985
DOI: 10.1177/002224298504900308
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A Contingency Framework for Understanding Ethical Decision Making in Marketing

Abstract: This article addresses a significant gap in the theoretical literature on marketing ethics. This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethical/unethical decisions. A contingency framework is recommended as a starting point for the development of a theory of ethical/unethical actions in organizational environments. This model demonstrates how previous research can be integrated to reveal that ethical/unethical … Show more

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Cited by 1,056 publications
(747 citation statements)
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References 15 publications
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“…The roles of organizational/situational forces and individual dispositional characteristics are interactive (Davis-Blake and Pfeifer, 1989;House et al, 1996). Likewise, ethical decision-making theories have emphasized the cognitive nature of information processing encompassing belief, values, and judgments along with various environmental forces and the interactive nature of ethical beliefs and organizational environment in ethical decision-making (Ferrell and Gresham, 1985;Ferrell et al, 1989;Jones, 1991;Trevino, 1986).…”
Section: Idealism and Relativismmentioning
confidence: 99%
See 2 more Smart Citations
“…The roles of organizational/situational forces and individual dispositional characteristics are interactive (Davis-Blake and Pfeifer, 1989;House et al, 1996). Likewise, ethical decision-making theories have emphasized the cognitive nature of information processing encompassing belief, values, and judgments along with various environmental forces and the interactive nature of ethical beliefs and organizational environment in ethical decision-making (Ferrell and Gresham, 1985;Ferrell et al, 1989;Jones, 1991;Trevino, 1986).…”
Section: Idealism and Relativismmentioning
confidence: 99%
“…Many business ethics theories have focused on ethical decision-making process where individuals' ethical philosophies or beliefs guide their ethical decision-making process and, at the same time, their philosophies and beliefs are influenced by the organizational environment (Ferrell and Gresham, 1985;Ferrell et al, 1989;Jones, 1991;Trevino, 1986). The sense of opportunity of ethical behavior (Ferrell and Gresham, 1985) signifies that individuals' personal ethics comes to action when the organizational environment provides adequate situation.…”
Section: Introductionmentioning
confidence: 99%
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“…In terms of the role codes of ethics might play in influencing behavior, Ferrell and Gresham (1985) as part of their ''contingency model'' suggest that: ''Ethics related corporate policy will influence ethical/unethical behavior … Corporate policy and codes of ethics that are enforced will produce the highest level of compliance to established ethical standards'' (1985, p. 93). Trevino (1986) introduces a ''person-situation interactionist'' model of ethical decision-making.…”
Section: Introductionmentioning
confidence: 99%
“…Industries also are attempting to improve their ethical climate as reflected in a recent study sponsored by the Direct Selling Association (Chonko et al, 2002). The focus on ethics is also seen in higher education through ethics research and increased offerings for ethics related courses (Shaw, 1996) Concern about ethical behavior and the desire to better understand ethical decision making has led to the development of numerous models and frameworks in the marketing (Ferrell and Gresham, 1985;Ferrell, Gresham and Fraedrick, 1989;Wobtruba, 1990Wobtruba, , 1993Hunt and Vitell, 1991;Chonko, 1995), management (Trevino, 1986;Boomer et al, 1987;Jones, 1991;Bowes-Sperry and Powell, 1999;Beu et al, 2003;Schepers, 2003) and accounting disciplines (McDevitt and Van Rise, 2002). For a review of ethical decision making models in the counseling and development context, one should read Cottone and Claus (2000).…”
Section: Introductionmentioning
confidence: 99%