“…We developed our coding frame with a priori concept‐driven categories (i.e., derived from research literature) and data‐driven categories (i.e., derived from the data) developed in our four rounds of trial coding and our methodological justification themes (Schreier, 2012). For our concept‐driven categories, we examined coding processes used in similar content analysis studies (e.g., Richards et al., 2018; Waalkes et al., 2021) as well as important topics relevant to GQR in the research literature (e.g., Kahlke, 2014; Percy et al., 2015). Then, we adapted the coding frame in a data‐driven way as we encountered data that did not fit our initial coding frame.…”