A content analysis of food advertising on Turkish television

Ok, Mehtap Akçıl; Ercan, Aydan; Kaya, Fatih

doi:10.1093/heapro/dav065

Cited by 8 publications

(8 citation statements)

References 28 publications

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“…Studies conducted in other countries have also found unhealthy foods to be proportionally more advertised than healthy foods. In Turkey, for instance, the number of ads for fast foods and beverages was found to be significantly higher than that for healthy food products [27]. In Thailand, the average ad rate of unhealthy food was also shown to be 2.9 ads/ch-h compared with the 0.2 and 0.9 ads/c-h for healthy and neutral categories, respectively [28].…”

Section: Advertisements For Unhealthy Food and Beverages During Child And Family Viewing Timesmentioning

confidence: 95%

Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa

Yamoah

Man

Onagbiye

et al. 2021

IJERPH

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Television (TV) is a powerful medium for marketing food and beverages. Food and beverage marketers tend to use this medium to target children with the hope that children will in turn influence their families’ food choices. No study has assessed the compliance of TV marketers with the South African Marketing to Children pledge since the enactment of the 2014 food advertising recommendations by the South African Department of Health and the Advertising Standards Authority. This study investigated the extent and nature of advertising of unhealthy versus healthy food and beverages to children in South African TV broadcasting channels. The date, time, type, frequency and target audience of food advertisements (ads) on four free-to-air South African TV channels were recorded and captured using a structured assessment guide. The presence of persuasive marketing techniques was also assessed. Unhealthy food and beverage advertising was recorded at a significantly higher rate compared with healthy food and beverages during the time frame when children were likely to be watching TV. Brand benefit claims, health claims and power strategies (e.g., advertising using cartoon characters and celebrated individuals) were used as persuasive strategies. These persuasive strategies were used more in unhealthy versus healthy food ads. The findings are in breach of the South African Marketing to Children pledge and suggest a failure of the industry self-regulation system. We recommend the introduction of monitored and enforced statutory regulations to ensure healthy TV food advertising space.

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Section: Advertisements For Unhealthy Food and Beverages During Child And Family Viewing Timesmentioning

confidence: 95%

Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa

Yamoah

Man

Onagbiye

et al. 2021

IJERPH

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“…However, given the fact that no specific nutrition education is provided through the formalized education system, nutrition knowledge acquisition mostly depends on the willingness of an individual (in this case the mother) to investigate, find and acquire valid information. Many television programs targeting mothers are available on Turkish television [56]. Other seminars and conferences arranged by schools and food catering companies towards the education of children, teachers, and families by nutritionists are other solutions that are becoming increasingly more available especially in the Istanbul area.…”

Section: Maternal Educational/ses Level and Child Nutritionmentioning

confidence: 99%

Traditional Societal Practices Can Avert Poor Dietary Habits and Reduce Obesity Risk in Preschool Children of Mothers with Low Socioeconomic Status and Unemployment

Kristo

Sikalidis

Uzun

2021

Behavioral Sciences

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Healthy nutritional habits are of vital importance for good health and quality of life for all individuals in all life stages. Nutritional habits shaped in early childhood set the foundation for future dietary practices applied through lifespan, hence informing risk towards chronic diseases. A key contributor to child health is maternal impact. A healthy childhood status translates into increased lifespan, health, and life-quality, as well as better family and social interactions and improved academic performance. These conditions can contribute to a healthier and more vibrant workforce, and thus extend positive impact on the economic and overall development of a country. Evidence related to maternal impact on childhood dietary habits is limited in Turkey, an emerging economy with notable disparities and a significant segment (approximately one third) of its 83 million population under the age of 30. Hence, the aim of this study was to investigate the relationship between the socioeconomic status (SES) of mothers on the dietary habits of their preschool children. A pilot cross-sectional observational study was conducted involving the mothers of 109 preschool children aged 4–6 years. Data on the nutritional status of children were collected through a food frequency questionnaire and a 24-h recall interview, while sociodemographic information was also collected, and statistical analyses conducted. An unexpected finding regarding the lack of association between the socioeconomic and employment status of mothers and the nutritional intakes of their children was observed. Interestingly, it appears that more traditional societal and nutritional practices typically undertaken in the case of lower SES, especially in more traditional settings like the case of Turkey, appear to extend a protective effect as per the nutritional habits and ensuing obesity risk in the case of children of women with lower SES. Another way to interpret our finding is that the difference in education and SES is not adequate to produce a significant effect in terms of children dietary intake. This is an interesting finding that warrants further study. Additionally, such studies serve to increase awareness about the importance of healthy nutritional practices in preschool children and the critical role of the mother on their nutritional status, particularly in the Turkish idiosyncratic setting.

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“…Consumers are increasingly exposed to a myriad of health-related ads ( Tian and Robinson, 2009 ; Boelsen-Robinson et al , 2016 ). The largest share of all advertised food products is composed of unhealthy (but profitable) processed foods ( Manganello et al , 2013 ; No et al , 2014 ; Akçil Ok et al , 2015 ; Freeman et al ., 2016 ). At the same time, food companies are confronted with increasing levels of health consciousness and stronger demands for healthy products ( Kroger et al , 2006 ; Kriwy and Mecking, 2012 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Healthwashing in high-sugar food advertising: the effect of prior information on healthwashing perceptions in Austria

Heiss

Naderer

Matthes

2020

Health Promotion International

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Summary In the context of exceeding levels of sugar consumption, some food companies advertise high-sugar products using inappropriate and misleading health claims (i.e. healthwashing). To reduce sugar consumption, consumers need to recognize what these healthwashed claims are. This study investigates how prior sugar-related health information moderates the effect of exposure to healthwashed advertisements (ads) on healthwashing perceptions and how such perceptions are related to attitudes towards product consumption. We conducted a 2 × 2 online experiment with 292 adult participants in Austria. We manipulated the presence of healthwashing and participants’ prior sugar-related health information. The results indicated that exposure to healthwashed ads increased healthwashing perceptions only when the participants received additional health information prior to ad exposure, whereas no significant effect was found when the participants did not receive such prior health information. Healthwashing perceptions were then negatively related to individuals’ attitudes towards product consumption. Based on these results, the study suggests that public access to health-related information might play an important role in empowering consumers to detect inappropriate health claims and become more critical towards food companies’ underlying strategies in ads.

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A content analysis of food advertising on Turkish television

Cited by 8 publications

References 28 publications

Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa

Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa

Traditional Societal Practices Can Avert Poor Dietary Habits and Reduce Obesity Risk in Preschool Children of Mothers with Low Socioeconomic Status and Unemployment

Healthwashing in high-sugar food advertising: the effect of prior information on healthwashing perceptions in Austria

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