A consumer values-based approach to enhancing green consumption

Achchuthan, Sivapalan; Heidt, Tania von der; Scherrer, Pascal; Sorwar, Golam

doi:10.1016/j.spc.2021.06.013

Cited by 54 publications

(42 citation statements)

References 93 publications

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“…The literature findings support the conclusion that the most important antecedent of green purchasing behavior is purchase intention (Kumar et al, 2017;Jaiswal & Kant, 2018;Al Mamun at al., 2018;Dhir et al, 2021). In addition, the conclusion that environmental values influence attitudes and intentions regarding green consumption is supported by the research (Yadav & Pathak, 2017;Hu, 2019;Ji, 2019;Sivapalan et al, 2021). However, consistent with previous research, it has been found that environmental values have no direct influence on green purchasing behavior (Chaudhary, 2018;Wang & Zhou, 2019;Kautish & Sharma, 2021;Ma et al, 2021).…”

Section: Conclusion Limitations and Future Researchsupporting

confidence: 69%

Investigating the Effect of Consumers Environmental Values on Green Buying Behavior

Temizkan¹

2022

berj

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Section: Conclusion Limitations and Future Researchsupporting

confidence: 69%

Investigating the Effect of Consumers Environmental Values on Green Buying Behavior

Temizkan¹

2022

berj

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“…Recent research proclaims that more than 73% of social media followers follow, accept, and get convinced on the opinions of the peer, which indicates social media significantly affects consumer attitude and behaviors (Sivapalan et al 2021). Likewise, as cited above, the world is coming back to basics; most of the users are proclaiming and preaching for green consumption, which has created awareness among the general public regarding green purchasing and green consumption (Turi et al 2018;Ulker-Demirel and Ciftci 2020).…”

Section: Green Consumption and Carbon Emissionmentioning

confidence: 99%

“…According to Google survey, there were 4.33 billion social media active users around the world at the start of 2021, equating to more than 55% of the world population (ShuZhang et al 2021;Taufique and Vaithianathan 2018). During COVID-19, youths were more focused and engaged on social media, with more Facebook users and others on social media blogs and channels (Sivapalan et al, 2021). Social media Facebook has been graded as one of the most influential media sources, which is affecting, influencing, and changing youths' behaviors (Gong et al 2021;Verm and Chandra 2018).…”

Section: Social Mediamentioning

confidence: 99%

“…Therefore, different governments, social welfare organizations, and groups use social media (Facebook, Twitter, WeChat, Instagram, etc.) for convincing and motivating youth to adopt healthy practices, improve their immune system, and come toward naturalism, futurism, and environmentalism (Sivapalan et al 2021).…”

Section: Social Mediamentioning

confidence: 99%

“…On the other hand, growing urbanization and population pushed the human exploring the way behind naturalism so they drilled deeper beneath the earth and sea for oil energy and non-organic consumption products resulted in serious risk to the environment (Ahmad et al 2019). Socially and psychologically, humans are affected with the artificial life and they want to live the life which was lived by their forefathers centuries back (Sivapalan et al 2021;Zafar et al 2021). More people are forcing and reshaping to have a more organic and natural life rather than consuming modified or planned lifestyle by the human of which the ultimate effect is a negative lifestyle (Alfahad et al 2022).…”

Section: Introductionmentioning

confidence: 99%

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Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment

Ali

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Ahmad

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Social media is playing a vital role in the promotion of green products by reshaping the millennial green purchasing intention and green consumption behaviors, resulting in progressive growth toward sustainable environment and lower carbon emission. Non-organic consumption among humans has increased the carbon emission in contrary risked environment; therefore, consumption behavior and purchasing intention are required to change for better sustainable environment. This study’s goal is to determine the effects of social media in molding the consumption behaviors while considering eco-labeling, eco-branding, social norms, and purchase intensions among millennials to promote green consumption and lower carbon emission. It was decided to use a cross-sectional questionnaire survey to get information from the students of different faculties including social sciences, engineering, and bio-sciences. SPSS.V.22 and Smart-PLS were used to analyzed the data. Results indicated that social media has a profoundly good impact on molding and impacting youth behaviors regarding the green consumption, resulting in increasing intention toward sustainable environment which results in lower carbon emission. The results are in line with the predictions and contextual analysis, as the whole world is coming back toward natural life and is working for environmental protection and sustainability specially to lower the carbon emission. Therefore, students are molding themselves toward green consumption. The study recommends that future research may be conducted to study more contextual variables, who has influence on the green consumption among the general public regarding green consumptions and lowering carbon emission and stepping toward the sustainable environment.

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The impact of service experience on sustainable customer engagement: The mediation of green perceived value and customer satisfaction

Yan,

Wang,

Sun

et al. 2023

Corp Soc Responsibility Env

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With increasing public environmental awareness, accelerating green transformation has become inevitable for enterprises to achieve long‐term development. Sustainable customer engagement (sustainable CE) is a core concept of consumer participation in sustainable consumption. Based on partial least squares‐structural equation modeling, this study establishes a prediction model for sustainable CE and explores the impacts of service experience, green perceived value, and customer satisfaction on sustainable customer engagement. This study collected 682 valid data points from customers of green hotels and analyzed the relationships between sustainable CE and its antecedent variables. The results showed that peace of mind and product experience can directly promote sustainable customer engagement. Service experience can enhance sustainable CE through the serial mediation of green perceived value and customer satisfaction. The conclusions enrich the existing knowledge in the field of sustainable consumption and engagement marketing and provide effective suggestions for green hotel managers.

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A consumer values-based approach to enhancing green consumption

Cited by 54 publications

References 93 publications

Investigating the Effect of Consumers Environmental Values on Green Buying Behavior

Investigating the Effect of Consumers Environmental Values on Green Buying Behavior

Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment

The impact of service experience on sustainable customer engagement: The mediation of green perceived value and customer satisfaction

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