A conjoint analysis of customers' preferences for e-banking channels

Saxena, Noopur; Gera, Navneet; Nagdev, Kritika; Fatta, Davide Di

doi:10.1504/ijemr.2021.112254

Cited by 4 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Mobile banking is a cost‐effective way to reach out to the unbanked by allowing users to use their phones to access financial services. Traditional retail banks must offer mobile banking due to its convenience, accuracy, personalization, and immediacy (Saxena et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Factors influencing mobile banking adoption in India: The role of government support as a mediator

Saxena

Gera

Taneja

2023

E J Info Sys Dev Countries

Self Cite

View full text Add to dashboard Cite

This study aims to objectively examine the factors influencing mobile banking adoption in India. There has been a model put forth that is founded on the unified theory of acceptance and use of technology and technology readiness. Data was collected from 536 mobile banking users. The primary determinants influencing mobile banking adoption were assessed using structural equation modeling. The study's conclusions indicate that the most significant predictors of behavioral intention to use mobile banking are factors such as performance expectancy, effort expectancy, social influence, optimism, and innovativeness. The relationship between users' behavioral intentions and adoption of mobile banking is partially mediated by government support. With the help of this study, mobile banking service providers in urban India will be better able to develop new services or modify current ones to boost the adoption of mobile banking.

show abstract

Section: Introductionmentioning

confidence: 99%

Factors influencing mobile banking adoption in India: The role of government support as a mediator

Saxena

Gera

Taneja

2023

E J Info Sys Dev Countries

Self Cite

View full text Add to dashboard Cite

show abstract

An empirical study on facilitators and inhibitors of adoption of mobile banking in India

Saxena

Gera²,

Taneja

2022

Electron Commer Res

View full text Add to dashboard Cite

Effect of Covid-19 on Consumer Preferences in E-Banking Services

Khandelwal¹,

Jain

2022

Towards Excell.

View full text Add to dashboard Cite

Purpose: Using a conjoint analysis approach, the article attempts to measure the influence of COVID-19 in the overall interest of the public preference for e-banking services. The survey is expected to reveal the kind of e-service and feature combinations that customer consider to be valuable. Design/methodology/approach: The impact of COVID-19 on consumer preferences for e-banking services was studied using conjoint analysis. To enable preference measurement, sixteen distinct orthogonal profiles are constructed. There are five qualities in the conjoint study design, each with three levels. An online poll was used to gather a sample of 91respondent. Findings - According to the study, customers prefer to use Mobile Banking for 'bill-paying' of 'between 10,000 and 20,000' rupees when it is 'very urgent' and they receive 'discount coupons.' The findings offer significant insight into the motives, attitudes, and preferences of consumers, which can be used to build ways for enhancing the use of these services. Practical implications: The study could be used by practitioner to determine the best e-service combinations to offer clients. Practitioner may also be able to determine which traits customer are ready to sacrifice in lieu of other factor utilities. Originality/value: In the banking sector, evaluating client preferences in the e- banking industry is still relatively necessary. Furthermore, the implementation of a conjoint study is an important study that demonstrates a new measurement perspective in the e-service market. Keywords: Consumer preferences, conjoint analysis, E-banking industry, COVID -19

show abstract

A conjoint analysis of customers' preferences for e-banking channels

Cited by 4 publications

References 0 publications

Factors influencing mobile banking adoption in India: The role of government support as a mediator

Factors influencing mobile banking adoption in India: The role of government support as a mediator

An empirical study on facilitators and inhibitors of adoption of mobile banking in India

Effect of Covid-19 on Consumer Preferences in E-Banking Services

Contact Info

Product

Resources

About