Abstract:Purpose: Using a conjoint analysis approach, the article attempts to measure the influence of COVID-19 in the overall interest of the public preference for e-banking services. The survey is expected to reveal the kind of e-service and feature combinations that customer consider to be valuable.
Design/methodology/approach: The impact of COVID-19 on consumer preferences for e-banking services was studied using conjoint analysis. To enable preference measurement, sixteen distinct orthogonal profiles are construct… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.